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New Media: CLEAN GLASS STICKERS

0 comments Published piatok, júna 30, 2006 by Michal Pastier.




Be careful of glass doors in shops, airports, and gyms. Brand: I.C.U. - GLASS & WINDOW CLEANER.
Agency: TBWA\HUNT\LASCARIS SOUTH AFRICA

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Print: World Cup in The Age

0 comments Published by Michal Pastier.




This campaign was done by an agency called Samuelson Talbot in Melbourne, Australia. Team:: Copywriter: Damien Kelly, Art Director: Dave Oke, Photographer: Jesper Nielsen

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Print: WWF From Above

0 comments Published by Radovan Grežo.




Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O Sullivan, Toby Talbot
Copywriter: Andy Dilallo, Jay Benjamin
Art Director: Andy Dilallo, Jay Benjamin

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Print: National Geographic for Kids

0 comments Published by Michal Pastier.



Copy: Help them learn the easy way.

Nice work from FOX P2, Cape Town.

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Print: Sex From Durex

0 comments Published by Michal Pastier.



A Cannes Gold Lion Winner for Durex done by Lowe Bull in Cape Town, South Africa.


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Social: Stop racism

1 comments Published štvrtok, júna 29, 2006 by Michal Pastier.


In this wonderful game, white and black always have been together. Stop racism.
There is one problem. This type of ball isn't used anymore in FIFA.
Agency JWT Puerto Rico

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Social: IAPA Awareness Message

0 comments Published by Michal Pastier.



This campaign for the IAPA (Indian Association for Promotion of Adoption and Child Welfare) by Ogilvy & Mather, Mumbai is definetely its most celebrated campaign in recent times in India. After wining at the One Show, the campaign has also won a Silver Lion in the Press: Public Awareness Messages category at the Cannes Advertising Fest recently.
The campaign features little children printed on an acetate sheet and the pages next to them show 2 drastic ends of where the kids could be. Like on a bed at home or on the streets, studying or working on the street or working on a construction site or playing with play blocks at home, etc.

I like it because its show us both worlds. Not only the bad one.

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Social:Cancer and Allergy awareness

0 comments Published by Michal Pastier.




Copy: Change the statistics call in with your contribution.
Nice type ads for the Cancer and Allergy fund of Finland, made by Grey Stocholm.

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Guerilla & Viral: Kill Bill in the Elevator!

1 comments Published streda, júna 28, 2006 by Michal Pastier.

This is creative use of media. Respect!

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Guerilla & Viral: DD Drin Cockroach

0 comments Published by Michal Pastier.

Copy: See how easy it is to get into your house?
Agency: MASTER COMUNICACAO, Brazil

Maybe you just stamp on it or kick it rather that picking it up and entirely fail to see the message on the bottom. Or not, and you will pick it up and laugh...maybe

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Print: Dinopolis - A Dinosaur Theme Park

0 comments Published utorok, júna 27, 2006 by Michal Pastier.




Copy: After Dinopolis, any animal will seem small.

A campaign for Dinopolis - A Dinosaur Theme Park/Museum. Winner: One Show Merit Award.

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Guerilla & Viral: Roof posters

0 comments Published by Michal Pastier.

Nice outdoor campaign for Cancer Patients Aid Association. These “roof posters” were put on top of outdoor smoking areas.
Agency: Everest Brand Solutions, Mumbai

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Print: Condom Store

0 comments Published by Michal Pastier.



Copy: Its the end of the world.

Sex sells. Especially condoms.

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Design: Titanium Lion from Cannes - BARCODE

0 comments Published by Michal Pastier.

Unsightly barcodes have been raping the beauty of package design long enough. That's why the japanese company came up with a way to give barcodes a fun and beautiful makeover, while keeping its functional utility intact. They christened this new type of barcode the "Design Barcode" and pitched it to various manufacturers throughout Japan. As a result, many companies adopted it into their package design, and they helped to turn barcodes into a new channel for companies to communicate to their consumers.

Title: DESIGN BARCODE
Advertiser: DESIGN BARCODE
Product or Service: BARCODE DESIGN FOR PRODUCT PACKAGING
Entrant Company, City: DESIGN BARCODE, Tokyo
Country: JAPAN


The Titanium Lion was created to honour work in any category that, in the words of the organisers, "causes the industry to stop in its tracks and reconsider the way forward".

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Print: Double print for Altoids

0 comments Published by Michal Pastier.

Agency: Leo Burnett, Chicago.

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Our success in Cannes

0 comments Published pondelok, júna 26, 2006 by Michal Pastier.


So what do you thing about this year Cannes Lions? We are celebrating in my creative team.
We are the only one ad agency in Slovakia which has shortlist from Cannes this year.
Ehm, two shortlists!!! One for Best use of Mixed Media (T-Com; Surprise) and second for Commercial Public Services in Film category (T-Com; FIND THE END).

Its good when your ad is one of world 25 best commercials in telecommunications isn’t it. Funny thing is that in our ad magazine Strategie a few admans from Slovakia judgeing ads absolutely missed potential of this commercial.

Respect to our Strategy Operations Commander Pavol Minár who came up with idea of interactive rebrandig (end of our TV ad was on internet) and Braňo Bezák with his ringing telephone booths in whole Slovakia.

Credits
Agency: Istropolitana D'Arcy
Client: Slovak Telekom - T-Com
Creative Director: Peter Darovec
Copywriters: Peter Darovec, Braňo Bezák, Vladimír Janček, Michal Pastier
Art Directors: Vladimír Ďurajka, Peter Dúbravík, Martin Jaňák

Print: Mitsubishi Left foot

0 comments Published nedeľa, júna 25, 2006 by Michal Pastier.

Copy: Montero Sport. Now with automatic transmission.

Nice execution, but smoking is out.

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New Media: Papa John's

0 comments Published by Michal Pastier.



Peep hole advertisement for Papa John's just took gold in the Lions Direct category at Cannes.
Agency: Saatchi & Saatchi, Peru.

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TV ADS: Spray More Get More - Sex sells

0 comments Published by Michal Pastier.



The spot features 110,000 bikini-clad girls, more CGI characters, claims BBH, than in the Lord of the Rings films. Shot over three days in four locations in Los Angeles, the Billions has aired just once in the UK, before the England vs Sweden game. The ad celebrates the 60th birthday of the bikini and also Lynx effect.

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Print: Photoderm kids sunscreen

0 comments Published by Michal Pastier.



Agency: Ogilvy & Mather, Santiago
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Claudio Campisto
Photographer: Nicolas Becerra
Illustrator: Claudio Campisto

via

TV ADS: AXE Get, Got A Girlfriend

1 comments Published piatok, júna 23, 2006 by Michal Pastier.





While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend.


After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.

Advergame: Human Piano

0 comments Published by Michal Pastier.

In order to communicate Sundown's sunscreen lotion a human piano was created made of people who doesn't use Sundown. Use their burned skin to play your favorite tune or listen to submitted songs on the jukebox. Check it here.
Agency: DDB, Brasil

New Media: Big Pilot's Watch

1 comments Published štvrtok, júna 22, 2006 by Michal Pastier.

The message, “The Big Pilot's Watch. Wear it here” is an ideal match for the medium of hanging straps. Images of the Big Pilot's Watch are attached to the hanging straps in busses, so anybody who wishes to can easily try on the Big Pilot's Watch, just on the way to the airplane. It will be better if everyone hold this straps this way.

Client: IWC
Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl

Print: Life with a monster

0 comments Published by Michal Pastier.




A campaign against Domestic Violence by Saatchi & Saatchi, Singapore.

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Print: The Alarm Clock Ruins Everything

0 comments Published streda, júna 21, 2006 by Radovan Grežo.





The alarm clock ruins everything.
Folgers.
Tolerate mornings.

Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger

via

Radio: Real Men of Genius in a Pack

0 comments Published by Radovan Grežo.


I'm sure as hell you remember the Bud Light Radio-turned-into-TV commercials series called Real Men of Genius (after all, they got a Radio Grand Prix in Cannes last year and another one this year).

The collection has now an amazing 86 spots and for the real fans of genius among you, you can download all of them in one neatly packed zip file here.

Print: Its a fart time

0 comments Published utorok, júna 20, 2006 by Michal Pastier.

You Fart 14 Times A Day
Science World - We Can Explain

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New Media: Mr. Proper crosswalk

0 comments Published by Michal Pastier.

Client: Procter & Gamble (brand: Mr. Proper)
Agency: Grey Worldwide GmbH / Duesseldorf

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TV ADS: Must See Bratislava Ad

2 comments Published by Michal Pastier.



Idea of this Ad is pretty simple: “Your behaviour outside shows, how you behave at home.” Very nice.

Client: Municipality of Bratislava City (SLOVAKIA)
Agency: Euro RSCG New Europe
Creative Director: Filip Kukla
Copywriter: Braňo Bezák
Art Director: Anna Barton
Director: Jesper Danielson
Director Of Photography: Martin Žiaran
Production: Hitchhiker Films

Print: News 11

0 comments Published by Michal Pastier.

News 11 gives live coverage of events, from the moment you wake up from your bed.

via

Others: MBA'S MAY BE A MARKETING LIABILITY

0 comments Published by Michal Pastier.


I was very happy. With my campaign for car SMART I won full MBA course in competition "Be Smart and Win a SMART". Then, friend of mine has sent me this article from AdAge.

"A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners."

What the f...


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