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Design: Titanium Lion from Cannes - BARCODE


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Unsightly barcodes have been raping the beauty of package design long enough. That's why the japanese company came up with a way to give barcodes a fun and beautiful makeover, while keeping its functional utility intact. They christened this new type of barcode the "Design Barcode" and pitched it to various manufacturers throughout Japan. As a result, many companies adopted it into their package design, and they helped to turn barcodes into a new channel for companies to communicate to their consumers.

Title: DESIGN BARCODE
Advertiser: DESIGN BARCODE
Product or Service: BARCODE DESIGN FOR PRODUCT PACKAGING
Entrant Company, City: DESIGN BARCODE, Tokyo
Country: JAPAN


The Titanium Lion was created to honour work in any category that, in the words of the organisers, "causes the industry to stop in its tracks and reconsider the way forward".

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