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Others: MBA'S MAY BE A MARKETING LIABILITY

Published utorok, júna 20, 2006 by Michal Pastier | Post to a Friend

I was very happy. With my campaign for car SMART I won full MBA course in competition "Be Smart and Win a SMART". Then, friend of mine has sent me this article from AdAge.

"A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners."

What the f...

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