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New Media: Big Pilot's Watch


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The message, “The Big Pilot's Watch. Wear it here” is an ideal match for the medium of hanging straps. Images of the Big Pilot's Watch are attached to the hanging straps in busses, so anybody who wishes to can easily try on the Big Pilot's Watch, just on the way to the airplane. It will be better if everyone hold this straps this way.

Client: IWC
Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl


1 Responses to “New Media: Big Pilot's Watch”

  1. Anonymous Brandon 

    But most people don't hold the straps that way. This typifies the problem I have with so many guerilla efforts: they only work when you stage the photo to demonstrate its "brilliance". If it doesn't naturally work within an environment without requiring people to adjust behavior to make it work, then it's not good guerilla. At least, that's my take. FWIW.

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