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TV ADS: Spray More Get More - Sex sells


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The spot features 110,000 bikini-clad girls, more CGI characters, claims BBH, than in the Lord of the Rings films. Shot over three days in four locations in Los Angeles, the Billions has aired just once in the UK, before the England vs Sweden game. The ad celebrates the 60th birthday of the bikini and also Lynx effect.

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