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WE HAVE NEW DOMAIN »Video: New virgin trains viral »Video: The Human Hourglass »New Media: Kofola »Video: Mio - The Fly »Dove: Onslaught »Ambient: Weight Watchers »Video: "Exercise Ball" »Print: TVA Digital »Behind the scenes of the Sony Play-doh shoot » 

WE HAVE NEW DOMAIN

0 comments Published pondelok, novembra 05, 2007 by Michal Pastier.

http://adarena.net/

http://adarena.net/

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http://adarena.net/

http://adarena.net/

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Bye blogspot.

Video: New virgin trains viral

0 comments Published streda, októbra 03, 2007 by Michal Pastier.

Check this latest Virgin Trains viral from glue London.
"A shocking news report featuring the effects of Britain's obsession with non sustainable transport options on the mating habits of the flora and fauna of this pleasant land."



Thanks Ben.

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Video: The Human Hourglass

0 comments Published by Michal Pastier.


New campaign from French association against Aids: Sidaction.

Tagline: "Every 10 seconds, someone dies of Aids in the world."

Agency: Leo Burnett
Director: Dimitri Daniloff
Production: Marcassin

Thanks Jerome.

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Watch lectures of marketing and advertising gurus here.

New Media: Kofola

0 comments Published by Radovan Grežo.







Maybe not much of an idea here, but definitely an interesting way of promoting the softdrink Kofola on the streets of Budapest, Hungary.

Video: Mio - The Fly

0 comments Published utorok, októbra 02, 2007 by Michal Pastier.


Duval Guillaume Brussels Rulez!

Thanks Matthias

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Dove: Onslaught

0 comments Published by Michal Pastier.



Following the success of the award winning Dove Evolution video, part of Dove's Campaign for Real Beauty, Dove is now launching the follow up: Onslaught.

AdArena related links:
Watch lectures of marketing and advertising gurus here.


via

Ambient: Weight Watchers

0 comments Published nedeľa, septembra 30, 2007 by Michal Pastier.


Check this nice boomerang for Weight Watchers.

client: Nathalie Tverdy
account: Katia Strauwen
cd: Geoffrey Hantson, Dirk Domen
copy: Kristof Snels
ad: Sebastien De Valck
graphic designer: Niki Desiron
retouching: wim sels

Thanks Tim

Video: "Exercise Ball"

0 comments Published by Michal Pastier.



A commercial for Stanfield's underwear, the obvious choice for the guy's guy. Exercise ball or sit ups?? You don't have to see them to know who's wearing them.
Ageny: www.johnst.com

Print: TVA Digital

0 comments Published štvrtok, septembra 27, 2007 by Michal Pastier.





Click to enlarge.

Agency: DDB Brasil
Country / City: Brasil / São Paulo
Advertiser / Client: TVA
Product: Qualidade Digital
Creative Director: Sergio Valente / Julio Andery / Rodolfo Sampaio / Renata Florio
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Illustrador: Sérgio Filho
Account Supervisor: Fabio Lemos / Daniel Mariotto
Advertiser´s Supervisor: Leila Cocito / Alessandra Barcala

Thanks Carla

Behind the scenes of the Sony Play-doh shoot

0 comments Published by Michal Pastier.


Set to follow in the footsteps of the highly acclaimed "balls" and "paint", the latest advert entitled Sony “play-doh”, has been directed by award winning ‘Gorgeous’ director, Frank Budgen. Now that filming has wrapped up and the ad is in the post-production stages, Sony have been given access to the first behind-the-scenes teaser video which can be found at http://www.bravia-advert.com/. The short teaser allows us to take a glimpse of the New York set and a peak into how the play-doh bunnies were made, without giving too much away!

Thanks Zai

Levi's Copper Jeans Campaign

0 comments Published by Michal Pastier.



The idea is that much the same way Copper Jeans' seams and pockets are held inplace with metal rivets, broken bones can be reconstructed with metalpins and plates. Agency Bartle Bogle Hegarty Asia-Pacific thought the vintage x-ray treatment was cool, since it lets them show the jeans in a interesting way, without showingthe talent.
Thanks Douglas.

Print: Eden Wasabi Chips

0 comments Published streda, septembra 26, 2007 by Michal Pastier.





Client: Four Seasons Market Pte Ltd
Agency: Grey Singapore
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Peng Peng, Koh Hwee Peng, Elsa Peck
Copywriters: Liew Ling-Hwei, Justin Lim
Photographer: Ric Tang, Shutter Bug
Retouching: Evan Lim, Magic3

Thanks Justin.

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Watch lectures of marketing and advertising gurus here.

Design: Lush business cards

0 comments Published by Michal Pastier.


The business cards were letter pressed by hand and stuffed with grass seed. The best thing about them is when you hand one out, the seeds shake and instantly pay off the idea.

Agency: STRUCK
Client: Lush Lawn and Property Enhancement
Art Director: Brandon Knowlden
Copywriter: Rich Black
Letter Press: Athenaeum Press

Thanks Brandon

AdArena related links:
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Vacation rocks!

0 comments Published streda, septembra 19, 2007 by Michal Pastier.


After two years, the AdArena team is on vacation until 18. September. We will come back with new inspiration and maybe a new site. See u!

Print: Durex

0 comments Published piatok, septembra 14, 2007 by Unknown.



by Ogilvy RedCard, Singapore.

Print: Mortein

0 comments Published by Unknown.



Print campaign for Mortein, insect cleaner.
Cliam: "When they least expect it."

Print: FedEx

0 comments Published by Unknown.






FedEx
Creative: Nicholas Tasker

New Media: Zebra crossing ideas

0 comments Published štvrtok, septembra 13, 2007 by Unknown.


Street Campaign for Shopping Curitiba :"Shopping Curitiba's Sale"

Guerilla & Viral : Ford Ranger

0 comments Published by Unknown.


To communicate Ford Pickup´s attribute of softness on hostile surfaces, floor graphics were imprinted with cracks, snow and/or mud in various city streets. Next to them, a road signal with the copy:"This is how it feels, Ford Ranger"

VIA

Gadgets:Ice cream for customers

0 comments Published by Unknown.


Dr. Whippy is a machine that proffers soft scoop ice cream according to the perceived unhappiness level of the costumer. Employing voice stress analysis of the user’s answers to specific questions, varying degrees of unhappiness are measured and the counteractive quantity of ice cream is dispensed: "The more unhappy you are, the more ice cream you need."

project by Demitrios Kargotis's

Print: Reebok 25th Anniversary!

0 comments Published by Unknown.



Copy: "Good things last."

Advertising Agency: BW
Agency Location: Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Jeremy Wirth
Copywriters: Gaëtan Namouric, Maxime Paiement
Illustrator: Jeremy Wirth

Czech ADs: Bobika

0 comments Published štvrtok, augusta 30, 2007 by Radovan Grežo.


an oldie, but goodie.
(for all our non-czech readers, the girl asks if the waiter could "take care" of her dog Bobik. the VO then says something about having a search engine that understands you).

TV ADS: Vintage '50s and '60s

0 comments Published pondelok, augusta 20, 2007 by Radovan Grežo.







Is your work far away from Cannes standards? Lighten up with some much, much worse ads from the past decades.

TV ADS: The Mill - New Showreel

0 comments Published štvrtok, augusta 16, 2007 by Radovan Grežo.



The Mill - simply one of the world's best visual effects companies has a new showreel.
Lovely.

via


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