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Levi's Copper Jeans Campaign

Published štvrtok, septembra 27, 2007 by Michal Pastier | Post to a Friend

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The idea is that much the same way Copper Jeans' seams and pockets are held inplace with metal rivets, broken bones can be reconstructed with metalpins and plates. Agency Bartle Bogle Hegarty Asia-Pacific thought the vintage x-ray treatment was cool, since it lets them show the jeans in a interesting way, without showingthe talent.
Thanks Douglas.

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