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Guerilla & Viral : Ford Ranger

Published Štvrtok, september 13, 2007 by Mgr. Frantisek Krivda | Post to a Friend

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To communicate Ford Pickup´s attribute of softness on hostile surfaces, floor graphics were imprinted with cracks, snow and/or mud in various city streets. Next to them, a road signal with the copy:"This is how it feels, Ford Ranger"

VIA

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