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Ambient: Weight Watchers


Check this nice boomerang for Weight Watchers.

client: Nathalie Tverdy
account: Katia Strauwen
cd: Geoffrey Hantson, Dirk Domen
copy: Kristof Snels
ad: Sebastien De Valck
graphic designer: Niki Desiron
retouching: wim sels

Thanks Tim

Video: "Exercise Ball"


A commercial for Stanfield's underwear, the obvious choice for the guy's guy. Exercise ball or sit ups?? You don't have to see them to know who's wearing them.
Ageny: www.johnst.com

Print: TVA Digital


Click to enlarge.

Agency: DDB Brasil
Country / City: Brasil / São Paulo
Advertiser / Client: TVA
Product: Qualidade Digital
Creative Director: Sergio Valente / Julio Andery / Rodolfo Sampaio / Renata Florio
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Illustrador: Sérgio Filho
Account Supervisor: Fabio Lemos / Daniel Mariotto
Advertiser´s Supervisor: Leila Cocito / Alessandra Barcala

Thanks Carla

Set to follow in the footsteps of the highly acclaimed "balls" and "paint", the latest advert entitled Sony “play-doh”, has been directed by award winning ‘Gorgeous’ director, Frank Budgen. Now that filming has wrapped up and the ad is in the post-production stages, Sony have been given access to the first behind-the-scenes teaser video which can be found at http://www.bravia-advert.com/. The short teaser allows us to take a glimpse of the New York set and a peak into how the play-doh bunnies were made, without giving too much away!

Thanks Zai

Levi's Copper Jeans Campaign


The idea is that much the same way Copper Jeans' seams and pockets are held inplace with metal rivets, broken bones can be reconstructed with metalpins and plates. Agency Bartle Bogle Hegarty Asia-Pacific thought the vintage x-ray treatment was cool, since it lets them show the jeans in a interesting way, without showingthe talent.
Thanks Douglas.

Print: Eden Wasabi Chips


Client: Four Seasons Market Pte Ltd
Agency: Grey Singapore
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Peng Peng, Koh Hwee Peng, Elsa Peck
Copywriters: Liew Ling-Hwei, Justin Lim
Photographer: Ric Tang, Shutter Bug
Retouching: Evan Lim, Magic3

Thanks Justin.

AdArena related links:
Watch lectures of marketing and advertising gurus here.

Design: Lush business cards


The business cards were letter pressed by hand and stuffed with grass seed. The best thing about them is when you hand one out, the seeds shake and instantly pay off the idea.

Agency: STRUCK
Client: Lush Lawn and Property Enhancement
Art Director: Brandon Knowlden
Copywriter: Rich Black
Letter Press: Athenaeum Press

Thanks Brandon

AdArena related links:
Watch lectures of marketing and advertising gurus here.

Vacation rocks!


After two years, the AdArena team is on vacation until 18. September. We will come back with new inspiration and maybe a new site. See u!

Print: Durex


by Ogilvy RedCard, Singapore.

Print: Mortein


Print campaign for Mortein, insect cleaner.
Cliam: "When they least expect it."

Print: FedEx


Creative: Nicholas Tasker

New Media: Zebra crossing ideas


Street Campaign for Shopping Curitiba :"Shopping Curitiba's Sale"

Guerilla & Viral : Ford Ranger


To communicate Ford Pickup´s attribute of softness on hostile surfaces, floor graphics were imprinted with cracks, snow and/or mud in various city streets. Next to them, a road signal with the copy:"This is how it feels, Ford Ranger"


Gadgets:Ice cream for customers


Dr. Whippy is a machine that proffers soft scoop ice cream according to the perceived unhappiness level of the costumer. Employing voice stress analysis of the user’s answers to specific questions, varying degrees of unhappiness are measured and the counteractive quantity of ice cream is dispensed: "The more unhappy you are, the more ice cream you need."

project by Demitrios Kargotis's

Print: Reebok 25th Anniversary!


Copy: "Good things last."

Advertising Agency: BW
Agency Location: Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Jeremy Wirth
Copywriters: Gaëtan Namouric, Maxime Paiement
Illustrator: Jeremy Wirth

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