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Ambient: Smart Brabus

0 comments Published štvrtok, mája 31, 2007 by Michal Pastier.


Agency: BBDO, Germany.
Creative Directors: Sebastian Hardieck, Ton Hollander
Art Director: Jake Shaw
Copywriter: Stephan Schäfer

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Prints: Istropolitana D'Arcy - Pope

0 comments Published streda, mája 30, 2007 by Radovan Grežo.




headline:
If you have a good story, people will trust you.
Istropolitana D’Arcy
The Storytelling Agency

A selfpromo piece our agency just produced to highlight our storytelling approach to creating brands through ads.

Creative Director: Peter Darovec
Art Director: Peter Dubravik
Copywriter: Radovan Grezo
Photographer: Ivan Caniga

Ambient: Adidas A3 - Trashcans

0 comments Published by Michal Pastier.




To illustrate the added boost new Adidas A3 basketball shoes give you, trashcans in the street of Paris were hung several meters off the ground - at the height of basketball rims.

Agency: TBWA\PARIS, France

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Video: Clear Dandruff Shampoo

0 comments Published by Michal Pastier.

Gymnast


Rock

Video: Ford Mondeo 'Desire'

0 comments Published utorok, mája 29, 2007 by Michal Pastier.

Video: Galaxy Driving Instructor

0 comments Published sobota, mája 26, 2007 by Michal Pastier.

Ambient: Ironing service

0 comments Published by Michal Pastier.




To promote a new ironing service 3 different pieces were created: 1- An outdoor Billboard with a shirt that needs to be ironed 2- A mouse pad 3- A piece of paper was sent to different media. When opening the paper we could see an image of a shirt all full of creases.

Credits:
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Released: September 2006

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TV ADS: New Skoda Fabia - Cake

0 comments Published piatok, mája 25, 2007 by Radovan Grežo.



The new New Skoda Fabia TVC from UK is here and as usually, Fallon shows us why we love them.

Print: WWF Tarzan

0 comments Published štvrtok, mája 24, 2007 by Michal Pastier.


15 square kilometer of rain forest disappears every minute.

Advertising Agency: Uncle Grey, Denmark
Art Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus Dunvad
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Published: April 2007

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Video: The Break-Up

0 comments Published by Michal Pastier.



The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com

Microsoft Digital Advertising Solutions

Print: Bendix Brakes Slippin

0 comments Published by Michal Pastier.


Beware of NEW brakes!!!
TITANIUM STRIPE
No Bedding-in No more slipping. Safety from the first second out of the box.

Advertising Agency: V2Power, Bangkok, Thailand
Creative Director: Panomporn Ishikawa
Art Director: Teera Pichienpak
Copywriter: Toungate Rugsapram
Retoucher : Chub Nokkaew
Published: May 2007

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Video: Kitesurfing goes terribly wrong

0 comments Published streda, mája 23, 2007 by Michal Pastier.



New Sprite Zero viral ad. Dynamite Surfing is better:)

Print: Nikon CoolPix S500

0 comments Published by Michal Pastier.



Images speak for themselves.

Agency: Duval Guillaume Antwerp

Client: Nikon Europe
Accounts: Alex Stergialis, Eva D’Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss, Foyer Digital

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Video: GONDRY FOR HP

0 comments Published by Michal Pastier.



This latest HP spot features nutbar dream director Michel Gondry doing what he does best, which is everything, including talking about himself. Directed by his brother Olivier Gondry for Goodby, Silverstein & Partners, San Francisco. It was the last commercial produced by Partizan New York before Gondry switched to Paranoid for US representation.

Video: MTV Don't kill the music

0 comments Published utorok, mája 22, 2007 by Michal Pastier.



Agency: Y&R Argentina

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Video: Carlton Draught - Canoes

0 comments Published pondelok, mája 21, 2007 by Michal Pastier.



Canoes?

Ambient: Sony PSP Sniper

Published nedeľa, mája 20, 2007 by Michal Pastier.

Agency: TBWA Whybin, Auckland.
Creative Director: Andy Blood
Art Director: Corey Chalmers
Copyriter: Corey Chalmers

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Ambient: PS2 GETAWAY

0 comments Published by Michal Pastier.


For the launch of the PS2 Getaway game 4 different actions were created:

1-Bullets were spread throughout the streets
2- Promoters were held prisioners in chairs or in the ground as if they had been kidnapped
3- Theeth were placed in ashtrays in restaurants and bars
4- Simulations of corpses were buried and others were put inside garbage cans

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Print: Pepsi: Don’t Sleep At The Party

0 comments Published by Michal Pastier.



Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

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Video: Coca Cola - The Coke Side of Music

0 comments Published štvrtok, mája 17, 2007 by Michal Pastier.



Agency: Santo Buenos Aires

Print: PlayStation Portable - Guide Dog

0 comments Published by Michal Pastier.



Agency: TBWA\Madrid, Spain
Creative Director: Guillermo Gines, Juan Sanchez, Montse Pastor, Bernardo Hernandez
Art Director: Ely Sanchez
Copywriter: Vicente Rodriguez
Production Manager: Nuria Mazario

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Video: MaternaCord Weird Commercial

0 comments Published by Michal Pastier.



What the...
With this national television commercial we proudly launch the world's first after-market Umbilical Reconnection System - The MaternaCord. Now you can truly reconnect with the most important person in your life - your mom. Released just in time for Mother's Day, it's a gift that shows mom you remember where you came from, and just how much you care.

Video: Havainas love colors

0 comments Published streda, mája 16, 2007 by Michal Pastier.



Latest crazy Havainas spot by bbdo.

Video: Experience #15 - Cow and the Knife Shooter

0 comments Published by Michal Pastier.



This is the second part of the brasilian viral video for the new Fiat Palio by AgenciaClick. A knife shooter trying to prove that's possible to demonstrate some emotion in a cow.
Where is the Fiat? We dont know.

More: todaemocaoestaaqui.com

Video: Great VW soap opera

0 comments Published utorok, mája 15, 2007 by Michal Pastier.







Print: Aquify Eye Drops

0 comments Published by Michal Pastier.



Your eyes are your face.

Advertising Agency: Prolam Y&R, Santiago, Chile
Creative Director: Tony Sarroca
Art Director: Jorge Muñoz
Copywriter: Alvaro Becker

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Ambient: Target Australia, Big Toy Sale

0 comments Published pondelok, mája 14, 2007 by Michal Pastier.




Agency: The Campaign Palace, Melbourne, Australia

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Ambient: Mondo Pasta

0 comments Published by Michal Pastier.

Agency: Jung von Matt, Germany.
via

Online: Adidas - Impossible Story

0 comments Published by Michal Pastier.





Slamdunk the moon and eat a flying shark in your own
incredible adventure. Impossible Story lets users
create a totally personalised animation in a matter of
seconds. Anyone can be the star. Simply upload a
picture of their head and use the A-Z keys to make
your character achieve one unbelievable feat after
another and then share your journey with your friends.

Check it out at : www.impossiblestory.

PS: Site was little "yawning" for AdArena Team.

Thanks, Adam.

TV ADS: DOE - Mess

0 comments Published by Radovan Grežo.



This ad just got me totally and kudos to the guys who made it, because they could have just as well blown the idea in the process. Gives me shivers.

Print: Dangerous friend

0 comments Published by Michal Pastier.



“This night, don’t back home with a dangerous friend.
With a mix of speed, alcohol, marijuana and fatigue, even your close friends are not themselves on the road.”


Direction de la Sécurité et de la Circulation Routières

Agency: Lowe Strateus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Olivier Minet-
Copywriter: Maxime Landsheere
Illustrator: Bernard Bittler
Photographer: Adolfo Fiori


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TOP 5 somethingVERTISING ads

0 comments Published štvrtok, mája 10, 2007 by Michal Pastier.

I’ve made great collection of somethingVERTISING ads at my Slovak site. (There’s no need to understand.) Enjoy.

1)ELEVATORVERTISING
2)BUSVERTISING 1,2
3)EGGVERTISING
4)DOGVERTISING
5)ASSVERTISING

BONUS:
POLEVERTISING, FIELDVERTISING, BEAMVERTISING, CUPVERTISING,
TEARVERTISING...


This post is part of Top 5 - Group Writing Project.

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Video: Hondamentalism

0 comments Published by Michal Pastier.



New Honda commercial from Wieden + Kennedy London.

Ambient: Nissan 350Z / Eyes

0 comments Published by Michal Pastier.

In a busy street in Paris plastic eyes were left on the pavement beside a Nissan 350Z.
Great guerrilla action by TBWA/Paris.

Credits:
Agency: TBWA/Paris

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Ambient: Pattex 3d VAgency: DDB, Duesseldorf.ase

0 comments Published streda, mája 09, 2007 by Michal Pastier.


Agency: DDB, Duesseldorf.
Creative Directors: Heiko Freyland, Raphael Milczarek
Art Directors: Fabian Kirner, Michael Kittel
Copywriters: Felix Lemcke, Jan Propach

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Print: Even car toys are astonished by Tiida’s space

0 comments Published by Michal Pastier.




Creative Agency: TBWA\RAAD, Dubai
Art Director: Nandu Oturkar
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Vinayarajan Kayyanthala

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Print: Without Heinz Ketchup

0 comments Published utorok, mája 08, 2007 by Michal Pastier.




Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Director / Copywriter: Eric Esculierk

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Video: Just another day in the office

0 comments Published by Michal Pastier.



Four out of five people wash their hands after using the rest room. So the central character in this new campaign for The Florida Department of Health is the proverbial fifth guy, who spreads germs and suffers the social consequences.

Another videos:2,3

AGENCY: Marketing for Change Inc.
CLIENT: Florida Dept. of Health
CREATIVE DIRECTOR: Peter Mitchell
ART DIRECTOR: Joe Rupp
COPYWRITERS: Peter Mitchell and Thomas Clark
ACCOUNT PLANNER: Tait Martin
DIRECTOR (TV): Terry Stavoe
PRODUCER (TV): Mitch Lawin
EDITOR (TV): Terry Stavoe
POST PRODUCTION (TV): The Cause Films

Thanks Peter

Video: MTV Idents - You think it, you do it

0 comments Published nedeľa, mája 06, 2007 by Michal Pastier.





Mtv Idents is a competition who opens to the public the possibility to devise audiovisional works; have for object the logo of MTV Music Television. Realized by the artist and Art Director Federico Pepe, Copywriter Stefania Siani, for the agency This is a thing, Milan, Italy.

The print campaign is here.

Agency: This is a thing, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani

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Print: Opel - Exam Night!

0 comments Published by Michal Pastier.


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Guerrilla: Don't drink and drive

0 comments Published piatok, mája 04, 2007 by Michal Pastier.



If you've been drinking, don't risk it. Call 707 308 294.
Draftfcb made a guerrilla campaign for Antral (Portuguese taxi association), to increase the usage of their call line.
Through some guerrilla marketing, they've managed to get more 50% incoming calls, and the campaign is now set to expand to other cities.

Thanks Armando.

Print: The Financial Times

0 comments Published štvrtok, mája 03, 2007 by Michal Pastier.




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Print: Sanyo SV-SS 10 Razor

0 comments Published by Michal Pastier.


Ignores facial contours.
Sanyo SV-SS 10 with 3D floating head system.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Goetz Ulmer, Daniel Frericks
Art Directors: Florian Zwinge, Jens Paul Pfau
Copywriters: Tobias Grimm, Henning Robert
Illustrator: Florian Zwinge
Photographer: Lars Borges

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Print: Comedy Central

0 comments Published streda, mája 02, 2007 by Michal Pastier.




Comedy. We take it serious.
The 24H comedy channel.
Comedy Central.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Director/Copywriter/Illustrator: Mathias Lamken
Art Directors: Mathias Lamken, Tim Belser
Photographer: Karsten Wegener
Published: April 2007

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Ambient: Guinness Responsibly

0 comments Published by Michal Pastier.


“Enjoy responsibly” campaign.

Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Associate Creative Director / Art Director: Mark Mason
Associate Creative Director / Copywriter: Patrick Scissons

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Video: Absolut Mulit

0 comments Published utorok, mája 01, 2007 by Michal Pastier.



Mulit is the latest film in the ABSOLUT PICTURES campaign. It was filmed on location in India over the course of eight days in October 2002 and directed by Czech Ivan Zacharias. It is a love story with all the ingredients: a beautiful heroine, a dashing hero, a love that crosses the boundaries of class, a jealous antagonist, a powerful primeminister and extravagant song and dance numbers.

The ABSOLUT PICTURES campaign is based on the concept of ABSOLUT in the movies. Just as the brand is a knowing commentator on history (ABSOLUT BASTILLE), and cities (ABSOLUT CHICAGO), ABSOLUT PICTURES is an inside joke between the moviegoer and the brand about movies, Hollywood, and the conventions and movie genres we are all familiar with.

Regrettably, "Mulit" as the ABSOLUT PICTURES has been taken off Aboslut website. Absolut would like to show what is topical for their brand today and use fresh and inspiring material on absolut.com. New communication concept "In an ABSOLUT world" will be launch in few days.

Thanks Barbora.

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