Four out of five people wash their hands after using the rest room. So the central character in this new campaign for The Florida Department of Health is the proverbial fifth guy, who spreads germs and suffers the social consequences.
AGENCY: Marketing for Change Inc. CLIENT: Florida Dept. of Health CREATIVE DIRECTOR: Peter Mitchell ART DIRECTOR: Joe Rupp COPYWRITERS: Peter Mitchell and Thomas Clark ACCOUNT PLANNER: Tait Martin DIRECTOR (TV): Terry Stavoe PRODUCER (TV): Mitch Lawin EDITOR (TV): Terry Stavoe POST PRODUCTION (TV): The Cause Films