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Guerrilla: Don't drink and drive

Published piatok, mája 04, 2007 by Michal Pastier | Post to a Friend

If you've been drinking, don't risk it. Call 707 308 294.
Draftfcb made a guerrilla campaign for Antral (Portuguese taxi association), to increase the usage of their call line.
Through some guerrilla marketing, they've managed to get more 50% incoming calls, and the campaign is now set to expand to other cities.

Thanks Armando.

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