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Video: Lazer Flowerpot

0 comments Published nedeľa, apríla 29, 2007 by Michal Pastier.



A flowerpot falls to its death, but not before seeing its life flash before its eyes... A new commercial by Duval Guillaume Antwerp for Lazer Helmets.

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Online: Are you ready for blades?

0 comments Published sobota, apríla 28, 2007 by Michal Pastier.

Check out this funny site for IBM - BladeCenter.

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Print: Weekend Ad

0 comments Published by Michal Pastier.

No comment...

Thanks Bebe.

Print: Wickbold Light Bread

0 comments Published piatok, apríla 27, 2007 by Michal Pastier.



Agency: Publicis Sao Paulo
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Video: Nike+ Addicted

0 comments Published štvrtok, apríla 26, 2007 by Michal Pastier.

Video: Sexy Viral advertising Panasonic D.Sound

0 comments Published by Michal Pastier.

Print: Doubleheader Pens Campaign

0 comments Published by Michal Pastier.





Some things need to be said or written in whisper. This is when you need to use a doubleheader pens. Thick for the obvious, thin for the secret.

Advertised brand: Colour Stationary Boutique
Titles: Doubleheader Pens Campaign - Notebook, Disc, Fridge
Agency: Leo Burnett & Target, Bucharest, Romania
Creative Director: Emilian Arsenoaiei
Art Director: Ghica Popa
Copywriter: Laura Leonte & Mihai Costache

Thanks Mihai.

Print: Poweron

0 comments Published by Michal Pastier.




We send mosquitoes to heaven.

Advertising Agency: Rediffusion DYR, Delhi, India
Creative Directors: Partho Sengupta, Varun Mehta, Vikash Chemjong
Copywriter: Vikash Chemjong
Art Director: Shakoon Khosla
Illustrator: Vinayak
Published: October 2007

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Print: Iams

0 comments Published by Michal Pastier.


Agency: Saatchi & Saatchi, NY.
Chief Creative Officer: Tony Granger
ECD: Jan Jacobs, Leo Premutico
Art Director: Carmine Coppola
Copywriter: Chuck Pagano

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Video: Tnuva Milk

0 comments Published streda, apríla 25, 2007 by Michal Pastier.



I saw this great ad at Golden Drum Festival. Think it won something.

Agency: Gitam BBDO, Israel
Creative Director: Asi Shavit, Gal Porat
Art Director: Gal Porat
Copywriter: Romem Saranga
Production Company: Shoshi and Udi, Tel Aviv
Film Director: Kobi Havia
Production Company Producer: Shoshi and Udi
Agency Producer: Maya Meiri

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Video: When Marilyn Meets Einstein...

0 comments Published by Michal Pastier.



Agency: BBDO Athens
Creative Director:Theodossis Papanikolaou
Copywriter : Dapnhe Patrikiou-Christina Katsantoni
Art Director David Kaneen
Director George Lanthimos

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Print: Start a Party

0 comments Published pondelok, apríla 23, 2007 by Michal Pastier.




JBSCOTCH
Agency: Kesselskramer amsterdam

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Print: National Geographic Kids

0 comments Published by Michal Pastier.






Credits:
Agency: Fox P2
Client: 8 Ink Media
Product: National Geographic Kids Magazine
Title: Freak of the Deep/Exploding Toads/Cyclops Kitten/Acid Doom
CD: Andrew Whitehouse/Justin Gomes/Noel Cottrell
AD: Andrew Whitehouse
CW: Justin Gomes
Prod. Co.: Nine Degrees Animation Studio
Photog.: A Norman

Illustrator: David Whitehouse/Clive Kirk

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Ambient: Droga Raia

0 comments Published nedeľa, apríla 22, 2007 by Michal Pastier.

In the Ibirapuera Park, there were vaporizers placed to refresh visitors. On the sides of these vaporizers, there is a place designed to propagate publicity. They used visuals of people coughing and sneezing with the message that “the flu is in the air”.

Agency: QG, Brazil
Copywriter: Edu Marques
Art Director: Luis Tauffer

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Ambient: Ilyes Jaryan’s Musicschool

0 comments Published by Michal Pastier.


Small but nice idea for Ilyes Jaryan’s Musicschool in Tunisia.

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Online: Idea Graveyard

0 comments Published sobota, apríla 21, 2007 by Michal Pastier.


The project was produced to demonstrate the continuing creative leadership
of Getty Images in Germany. The packets were sent to 7500 of the people who
use images most – creative and art directors for agencies and publications.
The packet directs them to the website, where they can create a grave for a
failed idea of theirs and then send a link for it to their friends.

Thanks Ole

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Ambient: Polo - Magnetic Crash

0 comments Published by Michal Pastier.


Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Francesco Guerrera

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Video: Pepsi Football

0 comments Published štvrtok, apríla 19, 2007 by Michal Pastier.



“Play, Create, Experience”


“Shuffle,” the new Pepsi Football commercial, is part of “Choreography,” the new international campaign launched last month. This time, the theme is conveyed through a teenagers’ football match. The commercial is an invitation to take part online in this year’s PEPSI FOOTBALL programme, “how do you football?”

Agency: CLM BBDO, Boulogne Billancourt, Paris, France
Creative Director: Anne de Maupeou
Art Director: David Bertram
Copywriter: Leo Berne
Director: Tarsem Singh “Tarsem”
Music: Emmanuel Oriol, Guillaume Moyne
Actor / Celebrity: Ronaldo De Assis Moreira (Ronaldinho), Lionel Messi, Thierry Henry, Cesc Fabregas, Frank Lampard, David Beckham

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Print: Perfect Clean

0 comments Published by Michal Pastier.





Brand: Perfect Clean
Advert title: Office Games Campaign - Mikado, Sumo, Curling
Description:
Campaign for Perfect Clean janitorial services. Play all the messy games you can think of. The office will be clean like new in the morning.

Leo Burnett & Target, Romania, Bucharest
www.leoburnett.ro
Creative Director: Emilian Arsenoaiei
Art Director: Eduard Einhorn
Copywriter: Mihai Costache

Thanks, Mihai.

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Ambient: WWF Black Cloud

0 comments Published by Michal Pastier.


Agency: Ogilvy, Beijing.
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao

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Ambient: Papillon Hair Salon

0 comments Published by Michal Pastier.

Click to enlarge. Its great.

Advertising Agency: Quadrant Communications India
Art Director: Gajanan R Kashalkar
Copywriter: Sanju Ayyar
Photographer: Vikas Shinde
Published: November 2006

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Online: AXE viral striptease

0 comments Published utorok, apríla 17, 2007 by Michal Pastier.



2007 promises to be the year when Axe in Brazil will honour its worldwide celebrated viral heritage regarding online strategies. CUBO.CC is their new Brazilian digital agency, and began the work with a viral cross-platform strategy to debut the new Axe online positioning in Brazil, with a video hosted on the Internet.

The main idea was to lead young men into sites like YouTube to watch a video where a hot blond model stripteases in front of a web cam. As soon as the video begins, she tells her telephone number. If the person calls the given number, in a simulated conversation – it's an answering machine faking a conversation –, she tells the user that sexy pictures of her are available at Axe.com.br.

To help build the buzz, CUBO.CC created a fake model management agency site, called 293 models (293: Axe in alphanumeric).

The video: http://www.youtube.com/watch?v=MnaBRHJKQfQ
Girl's phone number/Answering machine: +55 11 30132935
Site Axe: http://www.themillionaxehomepage.com.br
Site 293Models: www.293models.com

Ambient: Più Giorni

0 comments Published by Michal Pastier.




Tons of wedding ring (not gold, of course, but they shine like it) lost in four of the biggest italian cities during the period starting today 29th of march and ending the 26th of april, 2007.
Inside, written with laser, the web site of the company sponsor of the action.
Outside, a little sticker with the claim "Choose only things that last a lot..."


it's a ambient for special milk that last up to 26 days from the packing day, called "Più Giorni" (more days in english)

AGENCY: G-Com

Print: Addis Paintstick

0 comments Published by Michal Pastier.





Advertised brand: Addis Paintstick
Advert titles: Roach, Gecko, Fly
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Illustrator: Nine Degrees Animation Studios.

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Video: Cartoon Network Car chase

0 comments Published pondelok, apríla 16, 2007 by Michal Pastier.



Daniel, copywriter/producer for Cartoon Network Latin América has sent us this new funny promo. Enjoy.

Print: Daily Lance

0 comments Published by Michal Pastier.


Click to enlarge.

Agency: Script, Brazil
Client: Daily Lance!
Art Director: Bernardo Romero
Copywriter: Daniel Duarte
Creative Director: Ricardo Real
Photographer: Studio do Cais

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Print: Feige Head Hunting

0 comments Published by Michal Pastier.




The right job can make you famous.

A large portion of Romanian streets bear the name of famous professionals.
This inspired us the thought that the right job is the one that can make you become
“somebody” rather than “anybody”.


Advertised brand:Feige Head Hunting
Advert title(s):Proffesor / Doctor / Chemist
Advertising Agency: Graffiti BBDO, Bucharest
Agency website: http://graffiti.bbdo.ro
Creative Director: Ema Prisca
Art Director: Alina Zaharescu
Copywriter: Mihai Gongu

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Viral: Will it Blend?

0 comments Published by Radovan Grežo.





Just because blenders are used for cooking, it doesn't mean you can't sell them by mincing everything you can put your hand on. Like camcorders, ipods, bulbs...

Check out the web page Will it Blend? for the whole package.

Intrecci Hairdressing

0 comments Published by Michal Pastier.





“Vanity never stops.”

Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia / Pino Rozzi
Photographer: Pierpaolo Ferrari

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Ambient: Gold’s Gym Barber

0 comments Published by Michal Pastier.


Build awareness and recruit none gym goers through targeted media and minimal funds. Most men dream of a good looking, and strong body, but very few do something about it. While men are at the local barber, they will unexpectedly discover how they would look like if they workout at Gold’s Gym. The perfect body is printed on the barber’s apron. The logo is in inverse and can only be seen through the mirror. A card with telephone numbers and adresses is handed at the exit.

Agency: JWT, Cairo, Egypt.

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Direct: Sydney Dogs & Cats Home

0 comments Published sobota, apríla 14, 2007 by Michal Pastier.

The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).

Advertising Agency: M&C Saatchi Sydney

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Print: Save Trees

0 comments Published štvrtok, apríla 12, 2007 by Michal Pastier.


Thanks, Sahit. Nice idea.

Advertised brand:Tempest Advertising
Agency :Tempest Advertising Pvt. Ltd.
Agency website: www.tempestadvertising.com
Creative Director: Sachit Sadanandan
Art Director: Rajesh Ayyathan
Copywriter: Sachit Sadanandan
Time of publication or release: April 2007

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Print: Axe Effect in bathtub

0 comments Published by Michal Pastier.

Advertising Agency: Lowe MENA, Dubai
Creative Directors: Dominic Stallard, Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Clive Stewart

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Viral: Kah Ra Shin

0 comments Published by Radovan Grežo.



what an idea to promote a computer game!
straight out of Tibet, for all the stressed people whom yoga didn't get anywhere, Kah Ra Shin shows you the way to inner peace through outer violence.
idealy practised with Burnout on PS2.

via

Online: Trident web

0 comments Published by Michal Pastier.


A corporate DVD on the internet presenting the unique way Trident makes its gum.
Check out the site: http://www.tridentgum.co.uk
Advertising Agency: AKQA, London, UK

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