<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-6624824622041787072', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe", messageHandlersFilter: gapi.iframes.CROSS_ORIGIN_IFRAMES_FILTER, messageHandlers: { 'blogger-ping': function() {} } }); } }); </script>

« Home

Print: Save Trees »Print: Axe Effect in bathtub »Viral: Kah Ra Shin »Online: Trident web »Print: ‘Full Stops’ guaranteed with Mercedes new b... »Print: Clima Bicycle Lock »Video: Portfolio Night 5 World Tour with Burn Back »Outdoor: jobsintown.de »Portfolio Night 5 »Video: nike women plastic surgery » 

Direct: Sydney Dogs & Cats Home

Published sobota, apríla 14, 2007 by Michal Pastier | Post to a Friend

E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...


The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).

Advertising Agency: M&C Saatchi Sydney

AdArena related links:
Watch lectures of marketing and advertising gurus here.
via

0 Responses to “Direct: Sydney Dogs & Cats Home”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 


Web AdArena

AdArena BLOGGER Search


Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com