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New Media: Burger King The Movie

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We hear (we like to say things like "we hear" 'cos it makes us feel more important than just admitting that we've read it on the Consumerist) that CBP and Burger King decided to up the ante of in-movies product placement as we know it from FedEx: The movie (aka Castaway) or Starbucks: Return of the Coffee (for some reason some called it K-Pax) .

Yes, CBP and BK (gotta love those acronyms) decided to make the whole movie themselves. Which the quality of most Hollywood production hitting our screens recently, it could be one of the better movies of the year (although we're not sure what year it will be, yet).

The plot will focus on an apartment above a BK outlet and the referencies mentioned by the authors sound pretty good: "Garden State," "Napoleon Dynamite," "Raising Victor Vargas" and "What's Eating Gilbert Grape?".

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