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Guerilla & Viral: CBS' egg-vertising


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This fall you could have an ad for breakfast.

The US TV network CBS announced that in September and October it is going to use a new medium to attract viewers to their shows - eggs in the supermarkets. CBS' copywriters refer to it as "egg-vertising" (oh my, how original) and there's going to be 25 million of these fragile yet powerful medium.

Their slogans for each show make a nice connection with the medium, though. A few examples: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”)

Inventor of the whole technology is EggFusion.

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