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Ambient: Nokia Live Advertising

Published pondelok, júna 11, 2007 by Michal Pastier | Post to a Friend

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Nokia steps forward in its search of new ways geared to reach young target.“Look at me” is a new live advertising action created by Marketingvivo, using shop windows, in the areas frequented by the young target at night, with excellent visibility, to promote the Nokia 5300.
Shop windows were rented after the shop hours and converted it into dancing scenes were an actor is dancing, at the music of his Nokia.
The core of the communication was: the personal relationship that each individual establishes with his music, thanks to Nokia.

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