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Print: Amnesty International Staples


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Tagline: You have the freedom to help

Amnesty International set out to use press in a memorable way, with the staples representing shackles, to highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.

Highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.

Title "Staples "
Agency: Tihama al Mona International
City: Dubai
Advertiser: Amnesty International
Date of First Publication: 22/12/2005
Country of Production: United Arab Emirates

Art Director: Subha Naidu
Copywriter: Jeremy Filgate
Creative Director: Chafic Haddad
Executive Creative Director: John Foster

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