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Direct mail and Print: Straight hair

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The Lakme Hairnext Styling Gel curls up straight hair and gives that bouncy look. Posters and direct mailers were made with a ribbon that ran across the length. The instruction asked for the ribbon to be lifted and released. The ribbon curled up instantly into an elegant bounce.

Agency: Lowe,Mumbai.
Creative Director: Shriram iyer, Tasneem Ali
Art director: Mandar P Wairkar
Copywriter: Mihir Dhairyawan
Photographer: Jimeet Pawaskar


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