<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-5866763209364219966', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>



Ambient: Truth Campaign


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...





Here's a new The Truth campaign created by Crispin Porter + Bogusky. This guerilla campaign consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 children lose their moms to tobacco every day."

This is not only ambient, they've conveniently crammed the whole process into a :30.

AdArena related links:
Watch lectures of marketing and advertising gurus here.
via


0 Responses to “Ambient: Truth Campaign”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 



Web AdArena


Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com