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Online: Webasto AG

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Check www.mach-mich-eisfrei.com.
When the website starts, you see different bikini-girls,
frozen in ice cubes. To free the girls from their ice cold jails,
the user can choose a girl and melt the ice with the parking heater
control unit. As a reward, she gives the user a hot tip: How he can
save hundreds of Euros by buying a Parking Heater, when his car has
the necessary technical requirements.

Brand/product advertised: Webasto parking heater for diesel-models
Advert title(s): www.mach-mich-eisfrei.com
Start: January 2007
Agency: webguerillas GmbH
Creative Director: Colin Conrad
Client Management: Stefan Becker

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