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Print: Blend-a-Med - No Holes

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Creative idea is based on pictures of white things with holes which distract the ideal and white surfaces (socket, phone, basin). The campaign works by surprising that blend-a-med can prevent such "cavities", leaving these items and their surfaces perfect and perfectly white.

Agency: Saatchi & Saatchi Poland
Client: Procter & Gamble Poland
Creative Director: Jason Romeyko, Max Olech, Agnieszka Niska
Art Director: Agnieszka Niska
Copywriter: Max Olech
Media: Outdoor, Press

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