<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-5866763209364219966', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Campaing: NGC MArtial Arts Week Campaign

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial Arts – a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the programme schedule.
For the final consumer several Street Campaigns were made:
Promoters were placed n strategic spots in the city of Lisbon. Each team of promoters was constituted by two fighters who trained with each other and by a third who distributed the flyers explaining the reason for that make-believe combat.
About 150 black belts and flyers were placed in different supports throughout the city of Lisbon.

Agency: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco

AdArena related links:
Click here to see all ambient and guerrilla posts.
Click here to see all OUTDOOR ADS.

0 Responses to “Campaing: NGC MArtial Arts Week Campaign”

Leave a Reply

      Convert to boldConvert to italicConvert to link


Web AdArena

Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com