Campaing: NGC MArtial Arts Week Campaign
Published nedeľa, novembra 05, 2006 by Michal Pastier | Post to a Friend
In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial Arts – a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the programme schedule.
For the final consumer several Street Campaigns were made:
Promoters were placed n strategic spots in the city of Lisbon. Each team of promoters was constituted by two fighters who trained with each other and by a third who distributed the flyers explaining the reason for that make-believe combat.
About 150 black belts and flyers were placed in different supports throughout the city of Lisbon.
Agency: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco
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