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WE HAVE NEW DOMAIN »Video: New virgin trains viral »Video: The Human Hourglass »New Media: Kofola »Video: Mio - The Fly »Dove: Onslaught »Ambient: Weight Watchers »Video: "Exercise Ball" »Print: TVA Digital »Behind the scenes of the Sony Play-doh shoot » 

Ambient: Dietrich

0 comments Published štvrtok, novembra 30, 2006 by Michal Pastier.


During last winter, Grey created large Toureg prints and put them on the back of Ski Lifts. To give the sensation of being lifted up the mountain in a 4×4 truck.

Agency: Grey, Argentina.

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Direct: Blackberry plan

0 comments Published by Michal Pastier.




Direct mailing from Ogilvy for British Telecom to promote the Blackberry plan.

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TV ADs: AUDI All in one car

0 comments Published by Lukas Kyzur.



Creative commercial for AUDI if it's real.

TV ADs: Magnum 5

0 comments Published by Lukas Kyzur.



Really tasty commercial for Magnum 5.

Inspiration: Poul Nielsen Business Card

0 comments Published by Michal Pastier.


Business Card for a personal trainer that is impossible to read unless stretched apart. It’s made out of very durable material, making it difficult to stretch.

Agency: Publicis, Toronto.

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Campaign: Parodontax

0 comments Published by Michal Pastier.





This new campaign for Parodontax raises the awareness for preventing bleeding gums. It tackles a very difficult problem in an engaging way,” continues Raju. “We want people to take an active step. Brushing with Parodontax helps reduce gum bleeding. Seeing your dentist, ultimately, is the best.”

The Parodontax campaign breaks nationwide across specialist dental clinics and on 12-sheet posters in MRT stations.

Parodontax is a unique sodium-bicarbonate based toothpaste that contains natural herbs such as rhatany, chamomile, echinacea, mirra and mint. It reduces bleeding gums and prevents gingivitis and periodontitis.

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Social: Cosmetics Racism Campaign

0 comments Published streda, novembra 29, 2006 by Michal Pastier.



The more you apply it, the uglier you become. Racism.
Agency: Saatchi & Saatchi, Australia.

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Print: Caution - Extremely light

0 comments Published by Michal Pastier.

Agency: GMASCO, Dubai, UAE
Copywriter & Creative director: Kumar Ganesan
Art Director: Harshad Badbe
Photographer: Kundan Raut


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TV ADs: New iPod shuffle

0 comments Published utorok, novembra 28, 2006 by Michal Pastier.


Apple posted an ad for the new iPod shuffle. Nice visual experience.

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Outdoor: Paparazzi outdoor

0 comments Published by Michal Pastier.



This is an interesting outdoor advertising campaign launched by the Paparazzi magazine and Publicis Graffiti Argentina. The magazine was celebrating its fifth anniversary. To commemorate the occasion they placed the sun protectors with these visuals in all the cars at the nightclubs parking. These promotional stunts were carried out in night clubs of Buenos Aires, which are very vital places for paparazzi looking for exclusive photos.


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Smoking reduces weight.

0 comments Published by Michal Pastier.

Smoking reduces weight. One Lung at a time.

Art Director: Shoeb Shaikh & Zahid Shaikh
Copywriter: Shoeb Shaikh
Agency: Touchstone, Mumbai.


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TVADS: Clio is faster than bullet

0 comments Published pondelok, novembra 27, 2006 by Michal Pastier.


New Clio RS 200 HP!!!

Advertising Agency: Saatchi & Saatchi
Creative Direction: Guido Cornara and Agostino Toscana
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Director: Joseph Kahn

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DM: Dreaming of a cruise?

0 comments Published by Michal Pastier.


Direct Mail campaign for North America's largest Cruise Ship Travel Agency

Brand/product advertised: Cruise Ship Centers
Advert title: Dreams
Agency name: Grey Northwest
Agency website address: greynorthwest.com
Creative Director: Craig Redmond
Art director: David Wong
Copywriter: Craig Redmond
Photographer: Hans Sipma

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Outdoor: Giant Corks

0 comments Published by Michal Pastier.

For a annual wine trade fair in Munich called "Forum Vini" agency Heye & Partner turned regular advertising pillars into giant corks.

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TV ADs: Mini

0 comments Published sobota, novembra 25, 2006 by Lukas Kyzur.



I don't know why, but everytime when I see a commercial for Mini, I'll post it... My favourite color is black, I prefer steering wheel on left side and of course I really like convertible.

Agency: Butler, Shine, Stern & Partners - Sausalito

New Media: Gold's Gym

0 comments Published by Lukas Kyzur.

Gold's Gym

Agency: Quadrant Communications ltd.
Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry

via

Print: Sailor Jerry

0 comments Published piatok, novembra 24, 2006 by Lukas Kyzur.




I decided to post these prints because I like the execution and mainly the claim: "My work speaks for itself" Sailor Jerry. There is no need an another word. As you think, it's for a famous tatoo shop Sailor Jerry.

Agency: Gyro Worldwide Advertising

via

Print: Slimmest camera

0 comments Published by Lukas Kyzur.

Copy: The world's slimmest 5.1 megapixel camera

Agency: Saatchi & Saatchi, Dubai

via

TVDS: Leiras - Headplayer

0 comments Published by Michal Pastier.


Sweden's Tomas Jonsgården directed this funny 'Behind the Music'-style parody for Finnish painkillers.

Credits:
Agency: Bob Helsinki
Agency Producer: Mary Lee Sjonell
Copywriter: Kari Eiola
Art Director: Jaakko Veijola, Zoubida Benkhellat

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Social: The faster you go

0 comments Published by Michal Pastier.


Road safety ad from New Zealand.
The faster you go the bigger the mess.
Agency Clemenger BBDO

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Campaign: Anti-virus adverband

0 comments Published štvrtok, novembra 23, 2006 by Michal Pastier.



Symantec aka Norton Anti-virus has a new advertising campaign in which instead of going the route of print and television has created the adverband to promote their message of protecting your computers from today's viruses. I know some adverbands of mobile operators, but for software company is really fresh. But their songs are...ehm, check their site www.rockdotrock.com and they just came out with a music video www.rockdotrock.com/video.

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Print: Epcor

0 comments Published by Lukas Kyzur.



I like this kind of advertising. Epcor provides power and water solutions to customers in Alberta, British Columbia, Ontario and the U.S. Pacific Northwest. Their communication could be like showing power plants, smiling people and so far, but Epcor tells you that "Electricity can be deadly". Good servant, bad master, nice execution.

Agency: MacLaren McCann, Calgary, Canada
Creative Director: Mike Meadus
Art director: Brad Connell & Kelsey Horne
Copywriter: Kelsey Horne & Brad Connell
Photographer: Ken Woo

via

Print: Hold-up

0 comments Published by Michal Pastier.


S2O Swissvernice Hair Solutions: Hold-up
Copy: Keeps hair strong
Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping, Tan Giap How
Photographer: Edmund Leong (Untold Images)

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TVADS: Smart is safe

0 comments Published streda, novembra 22, 2006 by Michal Pastier.



Funny Ad for Smart with unexpected product benefit.
Agency: BBDO, Germany.

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Campaign: Future Shop

0 comments Published by Michal Pastier.



Smart ads for Future Shop, a Canadian Electronics store. Very easy to understand and not much copy needed.

Agency: Rethink, Canada.

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Print: Zippo Guarantee

0 comments Published by Michal Pastier.


The World Famous Zippo Guarantee
Agency: Blattner Brunner

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Print: Fraud

0 comments Published utorok, novembra 21, 2006 by Michal Pastier.





A campaign done for EIPR(India) Ltd.Enforcers of intellectual property rights. Anti-counterfeiting Solution.

Art Director/Copywriter: Bhavesh Kosambia

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Print: Skin salon Frizz

0 comments Published by Michal Pastier.

An interesting work from Interface Communications, Chennai for a skin salon called Frizz.

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Print: Natural Born Golfers

0 comments Published by Michal Pastier.


Funny idea for Natural Born Golfers!


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TV ADS: Kika story

0 comments Published pondelok, novembra 20, 2006 by Michal Pastier.


Children are open. Which sometimes can be sweet and gentle and sometimes painful. For Kika (the Dutch Children Cancer Free Foundation) a cinema commercial was made where a child is fully aware of the situation she’s in. The drawing she nearly finishes needs a final point of interest.

Agency: Publicis Amsterdam
Art director: Sander Jacobs
Copywriter: Sander Bergmeijer
Director/DOP: Wouter Westendorp

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Online: Mini Banner

0 comments Published by Lukas Kyzur.

I am not right guy for online advertising. I mean there is a huge amount of banners, flash banners, text ads... so it often bothers me, but sometimes there is a exception. In this case flash banner for cars MINI, yeah I love it.

TV ADs: Melbourne City guide

0 comments Published by Lukas Kyzur.


How to attract people to visit Melbourne? Maybe by this commercial.

TvAds: Lux - The raunchiest Provocateur

0 comments Published nedeľa, novembra 19, 2006 by Michal Pastier.


The raunchiest stop-motion animated soap commercial ever.

Director: Chel White
Designer: Jim Clark

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Viral: HP's first viral film

0 comments Published sobota, novembra 18, 2006 by Michal Pastier.


HP's Imaging and Printing Group have made their first viral film about two graphic designers fighting their printer and trashing their studio.
The idea was to create two characters - Berthold and Max, one a designer, the other a photographer - who shared a studio and a intense obsession with accuracy and detail. Authors would then attribute the HP advertising campaign to them, make a site for their studio, blogs, write abusive letters to Creative Review about the quality of their printing - the usual stuff. In the end they were asked to make the film that would appear at the end of the campaign as a sort of sign off. And that is what you can see at the link.

Authors: David.Carr and Robin Garms
Agency: Publicis Dialog London

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Print: Full Apple

0 comments Published by Michal Pastier.


Just check Apple logo:)

Apple upgrade and technical service.

Brand/product advertised: teknologin
Advert title: apple upgrade and technical service
Agency name: guzel sanatlar/ saatchi&saatchi
Creative Director: Atakan Sevgi
Art director/Copywriter: Hakan Ertan

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Guerilla: Accessorize the street

0 comments Published piatok, novembra 17, 2006 by Michal Pastier.


This guerrilla marketing campaign for the jewellery brand; Accessorize - would never work here.

These giant necklaces were used in the streets of Geneva instead of the familiar chains that prevent cars to enter.

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Online: Kamikadze studio

0 comments Published by Lukas Kyzur.

Great site, great young agency. Check it out.

Guerilla: Smoking for everyone

0 comments Published by Lukas Kyzur.

"Only 15% of cigarette smoke is inhaled, the rest lingers in the air."

Agency: TBWA, Chiat Day

via

Social: Homeless on the sidewalks

0 comments Published by Michal Pastier.




Guerrilla that blends in our surroundings- for Médecins Sans Frontières.
Copy reads" every winter, hundreds of homeless die on the sidewalks. React"

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Ambient: Lord of War poster

0 comments Published štvrtok, novembra 16, 2006 by Michal Pastier.

Very well executed this ambient from 2005 for the film “Lord of War”, with Nicolas Cage and directed by Andrew Niccol. Poster in film renting shops, simulating bullet holes in the wall. Agency is Euro RSCG Sao Paulo, location of this guerrilla is Brasil.

Client: 2001 Video
Agency: Euro RSCG Sao Paulo
Creative Directors: Zuza Tupinambá / Amaury Bali Terçarolli
Art Directors: Erico Braga / Amaury Bali Terçarolli

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