HP's Imaging and Printing Group have made their first viral film about two graphic designers fighting their printer and trashing their studio. The idea was to create two characters - Berthold and Max, one a designer, the other a photographer - who shared a studio and a intense obsession with accuracy and detail. Authors would then attribute the HP advertising campaign to them, make a site for their studio, blogs, write abusive letters to Creative Review about the quality of their printing - the usual stuff. In the end they were asked to make the film that would appear at the end of the campaign as a sort of sign off. And that is what you can see at the link.
Authors: David.Carr and Robin Garms Agency: Publicis Dialog London
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