<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-5866763209364219966', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Viral: HP's first viral film

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

HP's Imaging and Printing Group have made their first viral film about two graphic designers fighting their printer and trashing their studio.
The idea was to create two characters - Berthold and Max, one a designer, the other a photographer - who shared a studio and a intense obsession with accuracy and detail. Authors would then attribute the HP advertising campaign to them, make a site for their studio, blogs, write abusive letters to Creative Review about the quality of their printing - the usual stuff. In the end they were asked to make the film that would appear at the end of the campaign as a sort of sign off. And that is what you can see at the link.

Authors: David.Carr and Robin Garms
Agency: Publicis Dialog London

AdArena related links:
Click here to see all November posts.
Click here to see all previous month posts.
Watch lectures of marketing and advertising gurus here.

0 Responses to “Viral: HP's first viral film”

Leave a Reply

      Convert to boldConvert to italicConvert to link


Web AdArena

Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com