Outdoor: NY Ads - iPOD
Published pondelok, septembra 11, 2006 by Lukas Kyzur | Post to a Friend
When you look around in NY you can see many people wearing white headphones and playing Playstation portable. It's fashion and very stylish I think and probably think the same Apple. They know iPOD is name and sign of young active people with own opinion and decision. So there is a question. "How our marketing should be when everebody know iPOD and everybody love it?" And the result is very simple. Many places are covered by iPOD advertising, specially outdoor advertising. So it's nice feeling when you listen your iPOD and see iPOD outdoor, you think I am part of something special and Apple knows it. I love that clear marketing. No words, just feeling.