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Print: Pedigree Pluto

Published piatok, septembra 08, 2006 by Michal Pastier | Post to a Friend

Copy:“We’re for the Under-Dogs too”
A few days ago, it was announced that Pluto lost it’s status as a planet.
TBWA\RAAD in Dubai decided to take this opportunity to create an advertisement for Pedigree dog food with Walt Disney’s Pluto. .
The global tagline for Pedigree is “We’re for dogs”, so the agency added a ‘twist’ to it to suit the occasion.
Client: Pedigree dog food
Agency: TBWA\RAAD Dubai
Art Director: Sakib Afridi
Creative Director & Copywriter: Shehzad Yunus

Tech Tags: advertising blog print campaign marketing strategy ads advertising+agency advert Pedigree
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