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Print: Nokia MP3 Phones

0 comments Published nedeľa, júla 30, 2006 by Michal Pastier.




Very nice art direction of POP, JAZZ, ROCK and INDIA.

Tagline: Hear every detail
Agency: Bates Singapore
Award: Asia Pacific Advertising Festival, 2006 (The Best of Print Craft) for Retoushing/Image Manipulation - Single

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Print: Playboy Cut

2 comments Published by Michal Pastier.

31 years of Playboy in Brasil.

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TV ADS : New Sony Bravia Advert

0 comments Published sobota, júla 29, 2006 by Michal Pastier.


The new sony bravia advert filmed at a Glasgow towerblock on 25th July 2006. Barrels of paint packed with explosives covered a block of flats. It is the follow up to the San Fransisco bouncing balls advert.

70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

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TVAD: Roddick vs. Pong

0 comments Published by Michal Pastier.


Funny ad for American Express with Andy Roddick. There is a also an online game where you can try to beat Pong yourself. Check it out here.
Agency: Ogilvy.

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Social: WWF. Save trees

0 comments Published piatok, júla 28, 2006 by Michal Pastier.


Nice adveriting from China. I dont’ know who made this, but is a great idea! If you know the agency, please comment!

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TV ADS: Greenpeace Against SUVs

2 comments Published by Radovan Grežo.



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Ambient: Busvertising

0 comments Published by Michal Pastier.

The bus has been used to show a house full of girls having fun with an AXE guy. Now, this would not be news anywhere in the world, except that this bus have been done in Dubai. A cosmopolitan, but still conservative muslim country. Agency: Lowe, Dubai



Built for the kill. Now on National Geographic Channel.

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Print: They need you!

0 comments Published by Michal Pastier.






The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads: They need you. More than 200,000 handicapped animals in Thailand left living a hard life.

via
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Other: (Ex)Wife - The Brand

0 comments Published štvrtok, júla 27, 2006 by Radovan Grežo.

headline:

Hi Steven,

Do I have your attention now?
I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Your (soon-to-be-ex)Wife, Emily

p.s. I paid for this billboard from OUR joint bank account.



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Print: Slim Fast Fast

0 comments Published streda, júla 26, 2006 by Michal Pastier.


Agency: Grey Mexico, S.A. DE C.V.
Client: Slim Fast

via ´

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TVAD: Sprite - Friendship Is Overrated

0 comments Published by Michal Pastier.


Pretty funny demonstrating what good friends are for...
A TV Commercial for Sprite 'Friendship Is Overrated'

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TVAD: Apple - iBox

0 comments Published utorok, júla 25, 2006 by Michal Pastier.


A spoof on Apple products, introducing the new Apple gaming console.

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Print: Shell optical illusion print

0 comments Published by Unknown.

Does it work?

Print: Gotcha!

0 comments Published by Michal Pastier.


A Taekwando School !

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Print: Toyota Land Cruiser

0 comments Published by Michal Pastier.


Agency: Saatchi & Saatchi Poland AD: Bartek Grala, CW: Daniel Piecka

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Guerilla & Viral: Superman is BACK!

0 comments Published by Michal Pastier.



An interesting guerilla idea for the launch of Superman Returns in Antwerp.

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Print: Fashion Against Lung Cancer

0 comments Published pondelok, júla 24, 2006 by Radovan Grežo.

Ad was placed in fashion magazines.

Agency: Foote Cone & Belding, Singapore

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TV ADS: Al Gore's An inconvenient Truth

0 comments Published by Michal Pastier.



This funny video is the latest piece in the marketing drive from Paramount to promote the Al Gore's film: An inconvenient Truth!
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Print: Self promo Ad promo

0 comments Published nedeľa, júla 23, 2006 by Michal Pastier.

Self promo for French agency BDDP Fils.
Agency: BDDP Fils, France.

via


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Print: Perfetti Largest Confectionery

0 comments Published by Michal Pastier.





Copy: Perfetti – India’s Largest Confectionery Company
Agency : Ogilvy & Mather – Singapore
Award: Asia Pacific Advertising Festival (AP AdFest), 2006 (Bronze) for Campaign

via

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New Media: Lubricant billboards

0 comments Published piatok, júla 21, 2006 by Radovan Grežo.


Agency: Grey Worldwide

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New Media: Meet a Giraffe

0 comments Published by Michal Pastier.


Interesting use of outdoor to promote the arrivals of giraffes at a local zoo.

via

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New Media: 446 foot long shark

0 comments Published by Michal Pastier.


To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. To accompany the inflatable shark, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York.


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Print: Smart is Safe

0 comments Published štvrtok, júla 20, 2006 by Radovan Grežo.




headline: Reinforced steel structure in the whole range

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jose Mª Cornejo, Fernando Galindo
Copywriter: Mikel Etxeberria
Art Director: Leandro Cacioli

via

Print: WFF Arms of Destruction

0 comments Published by Radovan Grežo.


headline:
Toxic emissions are the worst threat for wildlife.

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jaime Chávarri, Iván De Dios
Copywriter: Jaime Chávarri, Lis Torrón
Art Director: Iván De Dios

via

Print: Rodasol Deaths

0 comments Published by Michal Pastier.


via

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Print: Horror Helmet

1 comments Published by Michal Pastier.


Don't let accidents end in a horror. Wear a bicycle helmet.

via

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New Media: Burger King The Movie

0 comments Published streda, júla 19, 2006 by Radovan Grežo.


We hear (we like to say things like "we hear" 'cos it makes us feel more important than just admitting that we've read it on the Consumerist) that CBP and Burger King decided to up the ante of in-movies product placement as we know it from FedEx: The movie (aka Castaway) or Starbucks: Return of the Coffee (for some reason some called it K-Pax) .

Yes, CBP and BK (gotta love those acronyms) decided to make the whole movie themselves. Which the quality of most Hollywood production hitting our screens recently, it could be one of the better movies of the year (although we're not sure what year it will be, yet).

The plot will focus on an apartment above a BK outlet and the referencies mentioned by the authors sound pretty good: "Garden State," "Napoleon Dynamite," "Raising Victor Vargas" and "What's Eating Gilbert Grape?".

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Print: PS2 Idols

2 comments Published by Radovan Grežo.



Maybe not as philosophical as the famous PS2 ads by TBWA Paris, but definitely just as beautiful and impactful.

Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Photographer: Lautaro
Illustrator: Ricardo Salamanca
Typographer: Fernando Riveros

via

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Print: Ford Ranger XLT

1 comments Published utorok, júla 18, 2006 by Michal Pastier.



Copy: New Ford Ranger XLT. Coming Soon.
Teasing campaign for Ford done by Ogilvy.

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Direct: NEMO PIECES

0 comments Published by Michal Pastier.


A DM idea for the launch of the film 'Find Nemo'. This little DM was sent to Media Planners across agencies.

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Print: Veja

0 comments Published by Radovan Grežo.

From the agency/client relationship who won last years'... pretty much everthing there is to win with their campaign typography campaign twisting "war/peace" to form Geroge Bush's face comes the second instalment of this great idea - Victory/Defeat.

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Guerilla & Viral: CBS' egg-vertising

0 comments Published by Radovan Grežo.


This fall you could have an ad for breakfast.

The US TV network CBS announced that in September and October it is going to use a new medium to attract viewers to their shows - eggs in the supermarkets. CBS' copywriters refer to it as "egg-vertising" (oh my, how original) and there's going to be 25 million of these fragile yet powerful medium.

Their slogans for each show make a nice connection with the medium, though. A few examples: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”)

Inventor of the whole technology is EggFusion.

via

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Print: Pianegonda - very me

0 comments Published nedeľa, júla 16, 2006 by Michal Pastier.




Person who wears Pianegonda jewelry is different. They don’t accept other people’s directions and resists the usual expectations.

Copy: very me

via

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Print: Sportlist with power of cursors

0 comments Published by Michal Pastier.




New campaign for Sportlist with very nice art-direction.

via

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