Nice outdoor created by BBDO Canada (ART DIRECTOR: Andrew Hart, COPYWRITER: Adam Bailey) to promote the Pepsi Access program around Canadian cities.
The program is quite simple: every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca
To launch the program BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters featuring 12 different tracks running in Toronto and Vancouver from now until the end of summer.