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Advergame: Bit Unfair - world poverty

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A new advertainmentsite from Oxfam UK: Bit Unfair. Game is about the world poverty issue.
Idea is simple: If you're rich you win, if you're poor you don't.

Game is developed by Draft London. For three weeks, from 14 March to 4 April, Oxfam is offering you the chance to see your name up in lights, using a giant interactive ‘laser’ projection on the side of the Royal Scottish Academy in the heart of Edinburgh city centre.

via: adverblog

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