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Marketing: Bus Bike

Published sobota, apríla 01, 2006 by Michal Pastier | Post to a Friend

This is not campaign. This is business!
The Bus Bike is a regular city bus equipped with 16 stationary bicycles. For about $30 a session, you can hop aboard, choose a machine, and pedal away while enjoying a scenic tour of the city. Marcos Alves, 28, came up with the concept after realizing that people who can afford a gym don't always want to be cooped up in one. He now runs three round-trips through Rio de Janeiro, where his vehicles are turning heads.
Weird:)

via: rm116

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