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Video: Young Creatives Competition

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The winner has been announced for the Young Creatives Competition: Film sponsored by Nokia Nseries that was part of the recent International Advertising Festival in Cannes, France. Italy ran away with this year’s medal and you can view what made their video special enough to win.



Now that the contest has concluded, there is some great footage both at the competition’s site as well as the reality-TV style footage on YouTube (http://www.youtube.com/user/localtheory). The YouTube videos include John Jackson from MTV explaining to the 20 teams their 48-hour mission, all 20 team submissions and some very interesting interviews with marketing icons, like Bob Scarpelli, who talks about the state of mobile advertising. In true documentary style, there is some hilarious behind-the-scenes footage at the YouTube page also, that you won’t find anywhere else.

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Video: 'The Worker's Beat'

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The video 'The Worker's Beat' follows the way paved by Lasse Gjertsen video 'Amateur', by using the stop motion technique in order to obtain a music video with sounds taken from reality - the real ones produced by Brikstein toolmakers - recorded live, with no post production editing.
Agency: Ninja LAB by Ninja Marketing
Thanks Gabriella.


Original: Amateur - Lasse Gjertsen

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Outdoor: Life is short

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This billboard is posted in LA right by the beverly center, La Cienege and San Vincente. Thanks Jackie for the photo.

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Print: Prockery Markers

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Agency: Ogilvy, Thailand.
Creative Director: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Copywriters: Kulvadee Doksroy, Khanitta Wichitsakonkit

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Battle - Cingular

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Campaign: Drambuie's Return of the Prince

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Just for the scale of it. Just for the bravery to go for it. I like it.


"Our brief was to get young affluent males and to try Drambuie in a new serving suggestion - Drambuie & Soda.

"The problem was, even though everyone has heard of Drambuie, they don’t know what it is or how you drink it. Bar staff included. Also, the bars we wanted to get people to drink it in don’t really allow promotions.

"And now for some history. The recipe for Drambuie was handed down by Scottish Prince, Charles Stuart, to a loyal subject after his defeat on the battlefield by the British in 1745 (if he’d won, he’d have been King of Great Britain!). True story.

"Our idea was to bring Charles Stuart back - a direct descendant of the original Scottish prince, surrounded with the trappings of a very wealthy playboy. His own blog established a globetrotting history.

Charles visited bars as a Scottish bloke on holiday. He’d get chatting with barmen, ordering a Drambuie & Soda and showing them how to mix one.

"A few days later Charles would turn up with his entourage - including a chauffered $300K Audi and security. This time he’d get chatting with the locals and maybe shout them a drink - a Drambui & Soda. Why Drambuie? He might make a reference to some family history.
Before leaving, Charles would give his new-found friends his calling card, and invite them to a party he was throwing whilst in town.

"Charles toured bars in Sydney and Melbourne and hosted parties in both cities for over 500 people. The parties made the social pages and Charles popped up on various blogs etc. Charles also introduced his new found friends to the “Drambuie Clan”. And then he disappeared.

"Charles hasn’t been seen for months, but still the Drambuie is flowing - through invitations to pop-up parties and events - most with a Scottish theme."

Advertising Agency: The One Centre, Sydney, Australia
Creative Director / Copywriter: Phil Shearer
Art Director: Dave Henderson


Video: Tide-to-Go Detergent: Interview

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Silver in Film category at Cannes Lions 2007

Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Tony Granger, Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank

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Ambient: Allstate

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Ambient for Allstate ( an insurance comany).

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Video: Live Earth Lightbulb

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"how to" paraody of how to install eco light bulb. was made for the SOS films for the Live Earth concerts run by Al Gore directed by Joe Cole

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Video: Fiat Adventure - Whistles

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Agency: Leo Burnett Argentina
Pablo Capara (Executive Creative Director)
Seto Olivieri (Executive Creative Director)
Diego Salas (Art Director)
Carolina Méndez (Copywriter)
Luciano Tidone (Head of Broadcast)
Federico Puricelli (Agency Producer)

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Viral: Carlsberg and Mentos

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A spoof or viral? You decide.

Art director: Mathieu Cuvelier
Copywriter: Romain Pergeaux
Director: wokprod


Biz News: Good Luck, GIles!

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News reached us, that Giles Montgomery, who fed us with news, new ads and a lot of gossip on the WK Amsterdam's blog Think Global, Act Stupid is leaving the agency and blog to plunge headfirst into another professional stunt.

We absolutely feel obliged to thank him and wish him the best (and the same goes to the person who takes over the blog).


Direct: TDK scratchproof DVD

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I just hate the idea that when pitching for a job at some good agency, I'd be against guys who did such beautiful work at school. Huge respect to the students.

Advertising School: Miami Ad School, New York
Creatives: Robin Stam, Andres Maldonado
Instructors: Patrick Herald & Tim Zastera

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Print: Dulux Paint: Chameleon

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“1637 colours. Dulux”

Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Eric Diratzouyan
Copywriter: Laurent Gagnière

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Video: How to sell an ad

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SCALA JWT Romania WTF presentation.

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Direct: The Economist

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Agency: BBDO, New York.
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

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Spoof: Bravia Paints

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Seems like there's never enough spoofs, is it?


Video: WTF?

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Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.

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Video: IKEA Dorm Room Beatbox

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Here’s a brand new campaign for IKEA. They have created video with a “human beatboxing” group called The Roomies. Check the video and visit roommateliving.com.

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Print: Fiat 500

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Myth? Sure you don't mean Legend?

Art: Barbara Ghiotti
Copy: Michele Pieri

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Video: Microsoft Zune - Dogfight

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Music: "Special Thing" by Viva Voce


Video: AXE casting

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For AXE, Jun Group has just placed three casting videos on YouTube and it...works.

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Video: Sony Don’t Walk Alone

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From animation studio Santa Maria comes this spot for Sony, promoting the French music site, Don’t Walk Alone.

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Ambient: GreeenPeace Noah's Ark

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In order to communicate to people the global warming situation, GreenPeace recreated Noah's Ark.


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Ambient: Skate Lessons

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If you know credits, please comment.

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Outdoor: (schoolbus) Drivers Wanted

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via


Exclusive: Statue of Liberty Vandalized with Donut!

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Some Simpsons The Movie viral stuff.


Darbo Commercials

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Credits:
Advertised brand: Darbo
Advert title(s): Family
Advertising Agency:Demner, Merlicek & Bergmann, Vienna, Austria
Agency website:
Creative Director: Franz Merlicek, Gerda Reichl-Schebesta
Art Director: Franz Merlicek
Copywriter: Gerda Reichl-Schebesta, Arno Reisenbuechler
Production Company: ffp, Vienna, Austria
Published/Released: 2005

Another ad.


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TV ADS: Directors 4 Sale

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Showcasing young and promising commercial directors from Slovakia is the purpose of Protos Production's newest project Directors4Sale.
The first crop includes directors Michal Krajnak, Jaro Ridzon, Juraj Stepka and Branislav Vincze.
Their showreels can be viewed here.


Video: Danish Bacon Citroen Transformer

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This is a advert for a danish company and it is a transformer which is made from breakfast food.




The commercial utilizes a unique claymation mixed with time lapsing. It features three games: Pirates of the Caribbean At World's End, Spiderman 3, and Shrek the Third.


Video: Power Of Wind

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Cannes Lions winner
Epuron — «Power Of Wind», Nordpol+ Gamburg


Video: Wimbledon Rally

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BBC TV ad for Wimbledon coverage featuring Andy Murray, Fred Perry, Billie-Jean King, Bjorn Borg, John McEnroe, Martina Navratilova and Roger Federer


Print: Sushi bar from Athens

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Ageny Lowe Athens
Creative Director A.M. Spiliotopoulou
Copy A.M. Spiliotopoulou
Art Director Yanna Polydouri
Photographer George Drakopoulos
Food Stylist Tina Webb
Illustrator Konstandinos Protogeridisi

Thanks Michael





After the good folks from WK and Psyop gave us the Happiness Factory, here comes a 6 minutes documentary about the real life behind that film. Enjoy.

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