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Direct: Ford Ranger Extreme Matchbox

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Ford was introducing the ranger extreme, a Limited Edition model with cargo bed extender that allowed for 30% more payload. The request was to highlight this feature.The matchboxes were given to 5,000 potential buyers at these pubs. The box provided Ford’s website address so the curious could see what the truck looked like and book a test-drive. Over 1600 people visited the website, of wich 450 booked a test-drive. 300 finally test-drove the car. The Limited Edition Ranger extreme was sold out a month ahead of schedule.

Agency: JWT, Malaysia.

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