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Ambient: Amnesty International


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Check this new campaing for Amnesty International. Because of The
International Day for Human Rights, this campaign wants to communicate the
participation of certain solidary restaurants in Amnesty Internationals
cause, on this particular occasion assigning a percentage of the takings to
AI. It is also a call to citizens to become members. Agency have used various
media in which the rope that ties the hands of a prisoner is cut to
liberate him: a poster divided in two, a ripped flyer and a tie for
bottlenecks that opens.

Agency: Ruiz Nicoli Líneas Madrid
Creative Director: Delfín Martín
Copywriter: Álvaro J. Urueña
Art Director: Alex Canora
Photographer: Fico
Title: "Ropes"

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