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Others: Architecture as a branding tool

Published pondelok, februára 05, 2007 by Unknown | Post to a Friend

These are examples of a trend called "Building Marketing" that employs unusual and eye-catching architecture to promote a company's brand. Often competing for space and eyeballs with multi-story towers, these buildings rely on exquisite design to promote and enhance a brand image. Also, they has become a famous photo spot for tourists.

1. The Ferrari Showroom in Chungdam-dong, Seoul
2. Mikimoto Ginza 2, Tokyo, Japan
3. The Prada building in Aoyama, Tokyo, Japan
4. Galleria Department Store in Apgujung-dong, Seoul

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