Others: Architecture as a branding tool
Published pondelok, februára 05, 2007 by Frantisek Krivda | Post to a Friend
These are examples of a trend called "Building Marketing" that employs unusual and eye-catching architecture to promote a company's brand. Often competing for space and eyeballs with multi-story towers, these buildings rely on exquisite design to promote and enhance a brand image. Also, they has become a famous photo spot for tourists.
1. The Ferrari Showroom in Chungdam-dong, Seoul
2. Mikimoto Ginza 2, Tokyo, Japan
3. The Prada building in Aoyama, Tokyo, Japan
4. Galleria Department Store in Apgujung-dong, Seoulvia