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Use of Media: The stripe


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Kia Motors launched its utility car, K2500, in Romania. Because of the budget limitation the campaign showcased its main benefit: the cargo space, in a simple, and low cost way.

Brand/product advertised:Kia2500
Advert title(s):The stripe
Agency:Gavrila&Asociatii
Creative Director: Alina Gavrila&Octav Gheorghe
Art director:Dan Costea
Copywriter:Alex Strimbeanu
Thanks Alex.
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