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Happy New Year To All Creatives

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Many of us, who work in ad agencies, need a little push sometimes. We're happy, that AdArena is pushing all of us each day towards coming up with better ideas and further proving that in communication "impossible is nothing".

We would like to thank all you great ad guys Leo Burnett, DDB, BBDO, TBWA, Ogilvy & Mather, Crispin Porter & Bogusky, J. Walter Thompson, Saatchi & Saatchi, Duval Guillaume and hundreds of other places who sent us their work and regularly visited AdArena in it's first year of existence. If we managed anything, it was only thanks to your support.

For 2007, there's a lot of things to look forward to. Soon we will reach 200 000 visits on the page and it's high-time to improve the site. We will launch a new and improved AdArena site in the next couple months. If you have any ideas for the new site, just send us an email or write it in the comments section. We promise to add as many features you'll suggest as possible.

Have great ideas in 2007 and don't forget, not just Sex Sells :)

AdArena Team


Print: Happy Newyear

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Happy Newyear with Brussels Airlines.

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Print: Brother DCP-330 C

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I love this ad for Brother DCP-330 C. Great casting.

Agency: Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Sebastien De Valck
Copywriter: Kristif Snels
Photographer: Koen Demuynck

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Ambient: ANTI-DANDRUFF CAMPAIGNS

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Advertising Agency: Saatchi & Saatchi / UNITED KINGDOM for HEAD & SHOULDERS
Advertising Agency: LOWE & PARTNERS KUALA LUMPUR / MALAYSIA for UNILEVER THAILAND

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Print: Lavazza - Express Yourself!

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The campaign for Lavazza Coffee win an Epica Award for its photography. Where is the idea? Just fancy visual? Ok.

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Print: Good Music Makes Good People

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Some adblogers thinks,this is nice campaign for radio. For me, its nice campaign for music groups.

Client: Pure FM
Agency: Duval Guillaume Brussels
Creative Directors: Katrien Bottez, Peter Ampe
Copy: Virginie Lepère, Benoît Menetret
Art Directors: Fred Van Hoof, Jean-Marc Wachsmann

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TV AD: ASIMO SPOT AND SPOOF

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Onwards. Upwards. Anyway but backwards.

You can see wieden + kennedy's new campaign for Honda featuring the Asimo robot here: http://www.honda.co.uk
As well as the 90 second TV film, there are several short films about the story behind Asimo.
For more info, see also: http://www.honda.co.uk/warmtechnology/
Someone has already done a remix of Honda Asimo spot. Agency claims that seeing Asimo fail makes him more sympathetic and even more human.



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TV ADS: Evolution of a Slob

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A spoof of the Dove Evolution film. Thank God our perception of beauty is distorted. Real life is rubbish.


Ambient: 5 hours

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Copy:Summer is only 5 hours away
www.5hours.se

Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art director: Mårten Hedbom
Copywriter: Hans Malm
Photographer: Mårten Hedbom

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Print: Extreme Bikes

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Print: Rubins Cow

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Ad for a liquid fertilizer by Jung Von Matt .

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Print: Levis from India

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Red Loop Super Pressed
Agency: JWT, India

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Print: TVE TV Channel

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Spain vs Portugal
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Outdoor: Edding

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Interesting billboards for.....

....permanent markers.

Agency: Scholz & Friends, Berlin.

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Viral: Elf yourself!!!

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I wish you a merry christmas. Check this great site from OfficeMax. Yeah it's me. You can also upload your own photo.


Online: Your christmas greetings

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The site where you can add your christmas greetings.


Print: Connex timetable updates

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Agency: Leo Burnett, Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Art Director: Richard Walker
Photographer: Andreas Smetana

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Outdoor: The Nezeril Effect

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The Nezeril Effect of Nezeril nasal spray.

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Outdoor: Pepsi Ligth - Truck

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Pepsi light

Creative Director(s): Sebastian Hardieck, Raphael Milczarek
Copywriter(s): Felix Lemcke
Art Director(s): Fabian Kirner, Joerg Sachtleben
Photographer(s): Simone Rosenberg, Svenson Linnert
Agency: Saatchi & Saatchi

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Print: Jeep traffic signs

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Agency: BBDO, Oslo, Norway
Creative Director: Petter Gulli
Art director/Copywriter/Illustrator: Oystein Vik

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Campaign: Def MINI Records

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MINI launched a new online Viral Campain called Def MINI Records.
Site contains many crazy bands like N'CAP, Runflat , The Disc Brakes with band information, music videos, downloads and crazy MINI lyrics. Agency: www.start.ag.

The lonesome Cowboy does still exist. Wayne Trapper, singer and songwriter of RUNFLAT, crams more southern poetry in his songs than an 18-wheeler can carry. Watch his video.


weeter than sugar. Hotter than fire. And for true totally solo. Joey, Mark, Kevin and J.T. are N'CAP. Four new stars in the popsky that will make you forget all the others before. So, don't take that. Take them!


Four young men, whove got it all giutars, amps, talent. Curtain up for the record-breaking, nothing-faking and sometimes head-aching: THE DISC BRAKES.


Thanks
Lukas for tip.


TV ADS: Smoking Animals

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Johan Roelandt, Art Director for LG&F Brussel have sent us great spot made for the Belgian government to announce that restaurants will be smoke-free in 2007.

Credits:

Agency: LG&F Brussels
Creation: Johan Roelandt & Koen Van Deun
Creative Directors: Christophe Ghewy & Paul Wauters
Production Company: Czar Brussels
Director: Joe Vanhoutteghem

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Ambient: Schizophrenia awareness

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Schizophrenia can be treated. Seek help.

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Print: Greenpeace By Lowe

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Print: Cielo e Terra Wine

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Happily wedded to everything

Agency: Cayenne, Milano, Italy
Creative Director: Giandomenico Puglisi
Art director: Daniel Fattorini
Copywriter: Sergio Scalet
Photographer: LSD

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Online: Protection of Natural Life

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Nice interactive animation from the Dogal HayatiKoruma Dernegi, the Turkish Association for Protection of Natural Life.Please follow that link to see the work:http://www.dhkd.org/animasyon.html

Submit your name in the upper left corner: first fieldyour first name, second field your family-name('Erkek' is man, 'Kadin' is woman). See the family tree growing and...
Copy: Not only the trees but also our future is underthreat...
Agency: DDB&Co. Istanbul
Client: DHKD


Social: Bits sin Fronteras

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Print:Ambi Pur

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Want your home to smell like a French countryside on a summer’s day? Or do you prefer the balmy scent of autumn leaves from a country lane? With Ambi Pur electrical diffusers, transforming the mood of your home is as simple as turning on your power switch.

Client: Sara Lee Singapore
Agency: Grey Global Group Singapore
Executive Creative Director: Jeff Orr
Creative Directors: Koh Hwee Peng, Justin Lim
Photographer: Photolibrary, Corbis, Ric Tang/Shutterbug
Retoucher: Felix Wang Digital Imaging
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Ambient: Cheesy Pizza!

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Ogilvy & Mather, Korea has come up with this interesting guerilla idea to promote the really cheesy Pizza at Pizza Hut.

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Print: Young Guns 2006

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PETA have come back with their final decision and they have awarded a Gold, Silver and Bronze in Young Guns 2006.

GOLD
Don’t Block it out – Your parents do it!
Jack Bagdadi, Billy Custer
Markham Unlimited in Coral Gables
Hallandale , Florida , USA

SILVER
Supermarket
Michael Canning, Onur Kece, Matt Lawson
BMF Advertising
Sydney , Australia

BRONZE
Chicks – Woof
Eric Shi, Mike Rodrigues
Hill Holliday, Boston MA
USA

The YGAward 2006 Creative Brief is set by PETA – (People for the Ethical Treatment of Animals)

PETA has more than a million members and supporters, is the largest animal rights organization in the world. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry.

www.peta.org


Print: Ikea Sleep well

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Sleep well with Ikea.

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