<AdArena - SEX SELLS (Advertising and Design Inspiration Blog)>

Ambient: Alteco 110

0 comments Published Utorok, október 31, 2006 by Michal Pastier.

Copy: Yours if you can pick it up.

All things were stuck with new quick drying adhesive Alteco 110.

Agency: Ad Planet Group, Singapore
Creative Director: Leo Teck Chong, Alfred Teo
Art director: Chen Yilong, Andrew Leong, Leo Teck Chong
Copywriter: Alfred Teo

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Print: Pink Hot Chili Peppers

0 comments Published by Michal Pastier.

Pink Hot Chili Peppers is cool. Well done.

Agency: Saatchi & Saatchi, Budapest for Ariel.

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Ads: New Sony PlayStation 3 Commercials

0 comments Published Pondelok, október 30, 2006 by Michal Pastier.

Sony has released two new PlayStation 3 commercials: "Play B3yond - Capacity" and "Play B3yond - Smarter". They looks more like education videos. For me, they are too long.

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Ambient: Electric cars in India

0 comments Published by Michal Pastier.

Proof of Duracell power.

Agency: Ogilvy & Mather, New Delhi.

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Print: Mizuno sport shoes

0 comments Published Nedeľa, október 29, 2006 by Michal Pastier.

Choose your track!
Very nice execution.

Agency: AlmapBBDO, Brazil
Creative Director: Luiz Sanches
Art Director: Guilherme Nobrega, Pedro Izique
Photographer: Fernando Nalo

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TV ADS: Tetris is BACK!

0 comments Published by Michal Pastier.

Funny Honda Jazz Tetris Commercial.

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Inspiration: Finger Artwork

0 comments Published by Michal Pastier.

You have 10 fingers. How about you pick a design you like below and decorate them? Enjoy:)

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Print: Trend concept

0 comments Published by Michal Pastier.

Business weekly TREND.

Advertising agency: Vaculik Advertising (Bratislava)
Advertiser: TREND Holding
Creative director: Juraj Vaculik, Milan Hladky
Art Director: Marian Mihalik
Copywriter: Zuzana Hasanova

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Print: Weird Home Centre

0 comments Published by Michal Pastier.

A new ad for Home Centre from The Partnership Dubai.

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Print: FIAT Panda 4X4

0 comments Published Sobota, október 28, 2006 by Michal Pastier.

Headline: “We should all get out of the city from time to time”
Agency: Leo Burnett, Madrid!

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Campaign: The CMON’S

0 comments Published Piatok, október 27, 2006 by Michal Pastier.

About the CMON’S Opel Corsa ad, the dolls some time ago were not called CMON’s, they were called Bimbos and they are a work of the German artist Boris Hoppek. They even have a Myspace account. Visit the CMON’S website.
Check this funny video.

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Viral: McDonald's Extreme Ordering

0 comments Published by Radovan Grežo.

You're free to argue whether this possibly counts as viral fan-advertising, because it mentions "getting fat and sue you", but I had a whole-hearted laugh about it. And more than anything, it shows that people care for the McD brand and their staff is cool.

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TV ADS: Another "Transformer" for Citroen

0 comments Published by Radovan Grežo.

Although way better than the ice skating one, not even all it's beauty can help me to get over the original dancing robot.

Outdoor: Billboard Association

0 comments Published by Michal Pastier.

One benefit of BB by Billboard Association.
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Social: Thyroid cancer campaign.

0 comments Published by Michal Pastier.

Thyroid cancer campaign.
Your thyroid is a gland located at the base of your neck, just below your Adam’s apple. It is shaped like a butterfly – each wing, or lobe of your thyroid lies on either side of your windpipe.
This type of cancer can sometimes come back or spread to other parts of the body, even many years later. For this reason, doctors recommend that people who have had thyroid cancer receive routine checkups for the rest of their life to make sure their cancer hasn’t recurred or spread.

The campaign is from the Light of Life Foundation, established by Joan Shey, a patient herself.
Agency: Lowe NY

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Print: Samsung Superslim

0 comments Published by Michal Pastier.

Advertising agency: FCB Kobza Vienna

Art Director: Tolga Büyükdoganay: AdArena related links:
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Online: HEIWA ALPHA

0 comments Published Štvrtok, október 26, 2006 by Michal Pastier.

Click here to visit the most cpu-intensive site, but animations and whole graphic is great. Even if you don't understand Japanese.

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Print: Nike All Star Game

0 comments Published by Michal Pastier.

Nike work from DDB Paris. From the minds of Sylvain Thirache, Alexandre Herve (Executive Creative Directors), Olivier Henry (Copywriter) & Laurent Chehere (Art Director).

For me, just nice.

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Campaign: Project Zero Friction

0 comments Published by Michal Pastier.

Microsoft’s new Windows Live Expo product has partnered with the Presidents of the USA and the MercyCorps to raise money for global communities. The Presidents have created a new world-premiere video based on their new song, “Zero Friction” with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Windows Live Expo is a person to person marketplace offering free classifieds listings to users.

Agency Wexley School for Girls created the partnership program, made the music video and microsite.
Watch video here.

TV ADS: It's Weird And YES, It's Asian!

0 comments Published Streda, október 25, 2006 by Radovan Grežo.

Sad But Funny.... - video powered by Metacafe

After watching this, I can't decide whether I'm glad or sad that I don't work in a market that enables to do TV ads like this one. But somehow.... Well... It seems to be kinda funny.

TV ADS: Great viral commercial

0 comments Published by Michal Pastier.

Brutality in advertising? Just bigger viral potential.
1time airlines - Now with extra headroom
Fake or aired?

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TV ADS: MTV Europe Music Awards 2006

0 comments Published Utorok, október 24, 2006 by Michal Pastier.

Weird but funny promo video of upcoming MTV Europe Music Awards 2006. They'll take place on November 2nd, 22h on "MTV Lietuva".

Ambient: Blind Corner

0 comments Published by Michal Pastier.

This ambient was part of road safety campaign for UiTM. Buntings werw placed at various strategic locations in the university. Students who are rushing to their lectures ran headlong into it, demonstrating the dangers of speeding.

Print: The Hubba Bubba Campaign!

0 comments Published by Michal Pastier.

Winner of the Luerzers Archive Student Award, Winner of the Clio Student Award and several other awards a few years ago. This campaign for Hubba Bubba Bubble Gum by the students of the Miami Ad School in Hamburg.

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Outdoor: Gimme a Heineken!

0 comments Published by Michal Pastier.

Nice outdoor innovation.

TBWA/Neboko Amsterdam.

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Print: Kung Fu Against Graffitti

0 comments Published Pondelok, október 23, 2006 by Radovan Grežo.

Agency: Maiden Lane
Creative Director: Edmund Walshe / John Maxham
Art director/Photographer: Ken Lin
Copywriter: Ned Brown-Stearns

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Print: Honda Element and Frieds

0 comments Published Nedeľa, október 22, 2006 by Michal Pastier.

Comic strips for the launch of elementandfriends.com, a mini-site for Honda Element.

Credits:
RPA, USA
David Smith & Joe Baratelli (Creative Director)
Adam Lowrey (Copywriter)
Chuck Blackwell (Art Director)
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New Media: Watches

0 comments Published by Lukas Kyzur.

Bus straps have been fashioned from images of IWC's Big Pilot's Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany.

Agency: Jung von Matt/Alster

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Design: Headhunters

0 comments Published Piatok, október 20, 2006 by Michal Pastier.

Yeah Headhunters!

Agency: LEO BURNETT UKRAINE
Advertiser: The Career Builders
Creative director: Jaroslaw Wiewiorski
Art Director: Klubnikin
Copywriter: Fedorenko

Online: Audi R8 microsite

0 comments Published by Michal Pastier.

Check out this microsite for the new Audi R8 with nice eye candy animation. Just nice site.

Click here to view the site.

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Print: Kodak 12X Optical Zoom

0 comments Published by Michal Pastier.

One of winners at the One Show 2006.

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Inspiration: OK GO GO GO GO

0 comments Published Štvrtok, október 19, 2006 by Michal Pastier.

A cool music videoby OK GO featuring a dance routine on a series of treadmills. ... (

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Print: Electrolux Front Loading!

0 comments Published by Michal Pastier.

Front load? What the?
Agency: Fischer América

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Print: SLR POWER

0 comments Published Streda, október 18, 2006 by Michal Pastier.

SLR POWER!!

Advertising agency: Communis, Belgrade
Creative director: Ivan Stanković
Art Director: Slaviša Savić
Copywriter: Ivan Stanković, Slaviša Savić
Designer: Slaviša Savić

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TV ADS: Dove evolution

0 comments Published Utorok, október 17, 2006 by Michal Pastier.

"next time you think 'i wish i looked like her' remember that she doesn't even look like her."
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove (part of the Self-Esteem Fund).

Credits:
Ogilvy Toronto. Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk. Directed by Tim Piper (treatment and post production) and Yael Staav (live action) from Reginald Pike. Our thanks to Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.

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TV ADS: New Sony Bravia Commercial

0 comments Published by Michal Pastier.

What the F...? Where are the emotions?

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Print: More lives

0 comments Published by Michal Pastier.

More lives. Funny, same idea like our ad for T-Com games portal.

Advertising agency: TBWA\MERLIN
Advertiser: Sony PlayStation
Creative director: Cristian Munteanu
Art Director: Catalin Rucareanu
Copywriter: Cristian Munteanu
Photographer/Illustrator: Carioca

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Other: Album Covers Mash-Up

0 comments Published by Radovan Grežo.

It has nothing do to with anything, but this little animated film is just way too brilliant not to share.

Outdoor: Firefox crop

0 comments Published by Michal Pastier.

Planned in under two weeks and completed in under 24 hours, the crop circle had a final diameter of 220 feet. The circle was done in an oat field in Oregon, where it was completely invisible from the road but unmistakable from the sky. The team consisted of 12 people.

Check out the full photo gallery here!

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Outdoor: NZDating

0 comments Published Pondelok, október 16, 2006 by Michal Pastier.

NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.

Agency: Draft, New Zealand.

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Social: Football Resistance Against Racism

0 comments Published Nedeľa, október 15, 2006 by Lukas Kyzur.

Claim: Stop racism from invading football. I love this execution, simple, clear.

Agency: BBDO

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Print: Infiniti

0 comments Published by Lukas Kyzur.

Similar concept like "Bedminton" below. Copy: The Q45. Now with more horsepower. Infiniti.

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TV ADS: Greenpeace & Czech anthem

0 comments Published Sobota, október 14, 2006 by Lukas Kyzur.

Check the words!

Print: Badminton

0 comments Published by Michal Pastier.

More Fruit More Energy
Agency: Leo Burnett&Target SA, Bucharest

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TV ADS: "Meet or Delete"

0 comments Published Piatok, október 13, 2006 by Michal Pastier.

"Meet or Delete" is the title of a unique new MTV online and mobile dating show. Like the show, the ad has a surprising twist in the tail.

Thanks T-Viral

Social: Work safe

0 comments Published by Michal Pastier.

Pure brutal.

Copy:
Do you have enough of it?
We too
37 accidents per day caused by machines
Solutions exist

Agency BCP

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Print: Absolut Batman

1 comments Published by Radovan Grežo.

No idea who did this, but the connection between the Absolute Dark Knight comix and Absolut Vodka is nice.

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Social: We need blood

0 comments Published Štvrtok, október 12, 2006 by Lukas Kyzur.

We need blood, we don't need money. The Red Cross of Australia

Agency: M&C Saatchi

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TV ADS: Crazy Lady by XBOX

0 comments Published Streda, október 11, 2006 by Michal Pastier.

Looks to be an audition for one of the early Xbox 360 commercials (the banned one with everyone play shooting each other, see below). The old lady can't quite grasp the concept of shooting an imaginary gun...

Print: 88,6

0 comments Published by Michal Pastier.

My favourite prints from Golden Drum.

Advertising agency: FCB Kobza
Advertiser: FCB Kobza
Creative director: Joachim Glawion
Art Director: Michael Köditz
Copywriter: Florian Ludwig
Photographer/Illustrator: Tanja Bug

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Outdoor: Viral outdoor sticker campaign

0 comments Published by Michal Pastier.

The viral campaign's objective is to raise the level of consumer awareness about the quality of outdoor advertising in a city. The idea of the campaign - members of the public put stickers on advertising posters with their personal opinions about the quality of the ad. It's started in Berlin by Xgeronimo (author of concept) and continued on the streets of Seoul by Rebelbaby. (design)
Pics are from Seoul, october 2006.

We :) this ad!

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Outdoor: Largest billboard

0 comments Published by Michal Pastier.

Largest billboard ad in the Middle East is 400 meters long and 20 meters high. The billboard is promoting one of the cities development projects named 'The lagoons' in a marketing traffic gold mine on the infamous Sheikh Zayed Road.

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Print: Nurse

0 comments Published Utorok, október 10, 2006 by Michal Pastier.

One of winners from Golden Drum fest.

Advertising agency: CCP,Heye Werbeagentur GmbH
Advertiser: McDonald's WerbGmbH
Creative director: Werner Celand, Peter Czerny
Art Director: Dietmar Kreil
Copywriter: Peter Czerny
Photographer/Illustrator: Thomas Hannich

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TV ADS: Smart Urban Stealth

0 comments Published by Michal Pastier.

Elias Kouloures is a junior creative at BBDO Germany's 18 month creative-trainee-program . He and his team wrote and shot this video themselves. Enjoy.

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Print: Peugeot HDi

0 comments Published by Michal Pastier.

One of finalists from Golden Drum.

Advertising agency: Istropolitana D’Arcy (Bratislava)
Advertiser: Peugeot Slovakia
Creative director: Peter Darovec
Art Director: Vlado Ďurajka
Copywriter: Vlado Janček

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Print: yelgirW

1 comments Published Pondelok, október 09, 2006 by Michal Pastier.

I saw this print at Golden Drum fest and fall in love with the idea.

Copy: Longer lasting taste.
Advertising agency: Graffiti BBDO, Bucharest
Advertiser: Wrigley Romania Produse Zaharoase SRL
Creative director: Bogdan Mirica
Art Director: Alina Zaharescu,Cosmin Simionescu
Copywriter: Dan Stanescu

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Inspiration: Bossaball

0 comments Published Nedeľa, október 08, 2006 by Michal Pastier.

Our reader Pedro live in Spain and a couple of weeks ago he witnessed this "phenomenon". Bossaball mixes sports like Volleyball, Beachsoccer and Capoeira with Bossa-Music on a pitch of inflatables and trampolines (a big bouncy arena). Players are showing off juggling the ball. The audience dances around the arena, cheering. It's like one big crazy thing.

Sounds like good event for clients. Thanks Pedro.
For more info about bossaball click here.

Print: Arai Helmets!

0 comments Published by Michal Pastier.

Arai Helmets. Work by students from the Academy of Art in San Francisco, USA. Winner of a Bronze Clio in 2005
Concept I saw in Smart campaing, but nice art direction.

via

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Print: Aroma Cushion

0 comments Published Sobota, október 07, 2006 by Michal Pastier.

Normally to keep yourself awake you put matches in your eyes. When you lay down on the Aromacushion, the smells coming out of it keep you in a deep sleep- almost as if you had put matches on your eyes to stay soundly asleep

Agency: Saatchi & Saatchi Poland
Product: Aroma Cushion
Creative Director: Jason Romeyko

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Campaign: Smart believe you

0 comments Published by Michal Pastier.

New smart Smart campaign from Contrapunto, Madrid.

Print: Thousand words

0 comments Published by Michal Pastier.

Paint more than a thousand words with PIXMA PHOTO Printers.
Canon
Agency: Dentsu

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Design: FREITAG INSPIRATION

0 comments Published Štvrtok, október 05, 2006 by Michal Pastier.

Ive just saw great presentation full of inspirations by Freitag Brothers at Golden Drum. I like their story and bags too. I think Ill buy one. No, I know it.

Story by Golden Drum.
1993 Markus & Daniel Freitag were two graphic designers living next
to the truck route in Zurich. There they saw every day hundred of
trucks passing by and they thought it would be nice to have a unique
messenger bag made from one of those dirty 100'000-mile truck
tarpaulins. And because truck tarpaulin is tough and waterproof, the
bag would be tough and waterproof too.

2003 the classic Freitag-bag model "Top Cat" was accepted into the
design collection of the Museum of Modern Art in New York (MoMA)

2006 FREITAG distributes its products worldwide through 300
discerning retailers, and to its own F-Shops in Zurich, Davos and
Hamburg.

Check their site.

PS: We have another shortlist. Outdoor. Yeah

Print: Psychosiphobia

0 comments Published by Michal Pastier.

Coast Mental Health is a non-profit organization in Vancouver that helps
people with mental illness reintegrate into society. Agency Grey Northwest decided to
take this issue head on by challenging Joe Public to visit the psychosiphobia website and discover that their own irrational phobia is doing harm and that it is they that have a problem to overcome.

Client: Coast Mental Health
Agency: Grey Northwest
Creative Director: Craig Redmond
ACD/ Art Director: David Wong
Interactive Art Director: Andrew McKinley
Copywriter: Mike Leger
Producer: Dennis Isaacson
Photographer: Robert Kenny

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TV ADS: Telenor 3G

0 comments Published by Lukas Kyzur.

There is a new 3G technology for mobile phones and of course new ads. This is one of them.

Tv Ads: Super Stars Ads

0 comments Published Streda, október 04, 2006 by Michal Pastier.

Greeting from ad fest Golden Drum. Ill post winners and best ads soon. Today, there was AdEaters - Super Stars Event. Commercials with superstars. There are some of them. Enjoy.

Marilyn Monroe Advertisement: Union Oil Company.

Salvador Dalí in a chocolate Lanvin Tv Ad. France 1968

Seat commercial with John McEnroe.

Ford Puma Steve McQueen commercial.

SFR Music Iggy Pop commercial.

PS: We have new shortlist for our Western TV spot. Keep your fingers crossed:)

Ambient: Trimax Slimming Bus!

0 comments Published Utorok, október 03, 2006 by Michal Pastier.

How to demonstrate that OTO Trimax helps to reduce ones waistline?
Slimmed the bus down!

Product: OTO Trimax >> Title: Slim Bus >> Agency: DDB Worldwide Pte. Ltd. >> Country: Singapore >> Creatives: Neil Johnson (Executive Creative Director) Terrence Tan (Creative Director) KHOO MENG HAU (Art Director) SHAUN QUEK (Copywriter) >> Other Credits: Account Director: Tatt Ng >> Digital Imaging: Miracle Factory >> Production: Moove Media

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Print: Safeguard

0 comments Published by Michal Pastier.

Safeguard Yourself!

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Other: The Green Apple Campaign

0 comments Published Pondelok, október 02, 2006 by Radovan Grežo.

You can love a brand and hate it at the same time. That's the lesson learned from the latest Greenpeace campaign against Apple.

"We love Apple. Apple knows more about "clean" design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have agreed to abandon?" states the Green Apple web page designed to resemble the original Apple page with everything, including even a fake "I'm Mac and I'm a PC" TV ad.

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Print: Red Rash!

0 comments Published by Michal Pastier.

Nice way using the centrespine of magazines to promote a skin cream/medication called Desitin that prevents skin rashes especially near the buttocks.
If you know the agency, leave a comment.

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Print: Nike Italy

0 comments Published Nedeľa, október 01, 2006 by Michal Pastier.

Very nice ads by Wieden+Kennedy Amsterdam for Nike and Italy Football Team.

It’s very hard to translate because of italian slang…

Cannavaro Goblet. The greedy cup that makes the world jealous.
Materazzi Cupboards. World leading solidity tested for headbutts.
Pasta Gattuso. N°1 in the world: it never overcook, not even in extra time.
Espresso Zambrotta. Worldwide backfour, good morning.
Pirlo Precision Tools. Worldwide leader in finishing touch under pressure.
Iaquinta Pears. From our areas to worldwide goal nets.
Zaccardo Motorcycles. He goes confident for conquer the World.

Agency: Wieden+Kennedy, Amsterdam
Creative Directors: Mark Hunter, Alvaro Sotomayor
Art Director: Anders Stake
Copywriter: Carlo Cavallone
Design Collective: Happycentro, Sintetik

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