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Online: Follow the white rabbit

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Mini UK has launched an online campaign to celebrate the Mini Cooper,
called 'Follow the white rabbit'. Rather than following
the standard banner - clicktrough - landing page scheme, the banners
take you on a randomised tour of independent sites, such as
Roundabouts of Britain, Ugly Footballers, or Street Mattress. Start here.

Agency: Profero

via


Outdoor: Martins Farg Spektrum

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Imagine what a bit of paint can do. Very nice concept.

Agency: Spenat, Karlstad, Sweden
Art director: Andreas Östlund
Copywriter: Mats Östrand
Photo: Hans M Karlsson

via


TV ADS: BMW Defining innovation.

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New TV commercial for BMW. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation.

Some people still thinks that BMW is just trying to piggyback on his genuis.


Print: Virgin Money Blingola

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Agency: Black River Football Club, South Africa
Creative Director: Ahmed Tilly
Art Director: Nicole Cohen
Copywriter: Spike Kunene


via


Print: Restonic mattresses

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Copy: “Really comfortable mattresses”

Agency: FCB South Africa
Client: Restonic


Print: Renault Clio

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Print: MTV Remeber Today

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Print: Bodybuilding

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Copy:
Build the body you want.
The fitness equipment specialists.
Workout World

Agency: Born & Butter
Creative Directors: Rodd Chant, Cameron Hearne
Writers: Rodd Chant, Cameron Hearne
Art Directors: Cameron Hearne, Rodd Chant
Photographer: Sean Izzard

via


Print: Tropical Cheddar Cheese!

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Ambient: This is just a duplicate

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This work for Amnesty International Mannhein (Germany) is made by the artist Christian Schönwälder, was shown in the Mannheim Museum of Modern Art and won gold in Cannes this year in the category Lions Direct.
Agency: Ogilvy Frankfurt

via


TVADS: Guide to the Rangers

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Bobby Granger's funny guide to the Rangers with Jaromir Jagr.






Calvin Klein Jeans

Visitors watch a two-ton ball made of a bulk of jeans in an exhibition center in Xiamen, east China's Fujian province July 13, 2006. The exhibition is themed " Fashion Slave" and every visitor has the chance to capture 5,000 yuan (US$625) cash reward if he or she works out how many jeans constitute the ball.

Via.


TV ADS: Scruff hardware

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Selfpromo, based on "Sex Sells" creativity, but well art directed. I would say, pretty long AD.
Watch this video here.

Copy: "Scruff Hardware - It´s gonna get dirty."


TVADS: SVETER

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Respect APP rules! Vyborný dabing.
agentúra: Respect APP
copywriter a creative director: Ondrej Štefánik
artdirector: Yolka Marcela Udičová, Robert Slovák
grafika: Vlado Korček
réžia: Marián Čembický
animácia Ing. Výrostko

PS: Ak sa aj vašej agentúre niečo podarilo, pošlite nám to na AdArenu.


Ambient: Arrive Alive

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Nice ad from Arrive Alive, South Africa’s Road Safety Information.

Tech Tags:

via


Print: Post It

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Nike SB with Paul Rodriguez Commercial And making of

Tech Tags:



Copy:"See more clearly"
Client: Amnesty International, Hungary
Creators:
- Amnesty "Eye Chart": Miklos Medvigy; Lukasz Brzozowski; Chris Hill; Rodrigo Fernandes; Milos Ilic (CD)
Year: 2006
Agency: DDB Budapest

Tech Tags:


Guerilla & Viral: "Waiting Violence"

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One of the "better clients". I can imagine expanding of this campaign to another new media.

Message: "Violence can be waiting for you anywhere."


Others: In the name of love..

2 comments

"Adarena - Sex Sells " everyday moments..


Print: BloodBuster

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Bloodbuster, an Italian site for ‘B Movies’ came up with a pretty disgusting campaign to promote their site and movie archives.

Copy: “You Can’t Please Everyone. BloodBuster, Movies from B to Z”

Via


Guerilla & Viral: Headache?

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We’ve seen outdoors like this before, remember Superman lamps?
Nice work by TBWA\SMP.

Copy: “Ibuprofen Advil. More Powerful Than Pain.”

Via


Print: Underwear clothes

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Copy: "Expect the unexpected!"

Via


Print: Nokia N-GAGE

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Copy: “Take on anyone. Anywhere.”

Via


Print: BOOSTER

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WinDose is a natural body booster from Belgium. The first ad is titled 'forest' and the second 'mountain'.

Client: WinDose (Api-Ar) >> Agency: Ogilvy Belgium >> Account: Claire Van der Linden >> Creative Director: Phil Van Duynen >> Copywriter: Serge Audino >> Art Director: Philip Schiebold >> Photographer: Alison Anselot, Alex Telfer >> Media: Magazines, Posters & POS
via


Outdoor: ARMY BROCHURE

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Ambient: Rox eye-masks

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To promote ROX, an energy drink, people were given eye-masks to put while asleep while open eyes were printed on the outside giving an appearance that the person is wide-awake! These masks were distributed among fast long distance trains, buses and at airports across Berlin.


Print: Vespa Spring

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Agency:
Dentsu, Toronto, Canada >> Creative Catalyst: Glen Hunt >> Copywriter: Glen Hunt >> Art Director: Deborah Prenger >> Artist: Boris Matas >>

via


Online: YoungGuns WEB

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Check out this funny microsite for the YoungGuns! Enjoy.


Guerilla: Everything’s a race

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Funny toiletvertising for The Horses - Horse Racing Alberta, Canada.

Copy: Everything’s a race.

Agency: Ogilvy Calgary
Creative Director: Phil Copithorne
Art Director: Jonathan Jungwirth
Copywriter: Jarrod Banadyga

via



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