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Online: Follow the white rabbit

0 comments Published štvrtok, augusta 31, 2006 by Michal Pastier.


Mini UK has launched an online campaign to celebrate the Mini Cooper,
called 'Follow the white rabbit'. Rather than following
the standard banner - clicktrough - landing page scheme, the banners
take you on a randomised tour of independent sites, such as
Roundabouts of Britain, Ugly Footballers, or Street Mattress. Start here.

Agency: Profero

Tech Tags:
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Outdoor: Martins Farg Spektrum

0 comments Published by Michal Pastier.



Imagine what a bit of paint can do. Very nice concept.

Agency: Spenat, Karlstad, Sweden
Art director: Andreas Östlund
Copywriter: Mats Östrand
Photo: Hans M Karlsson

Tech Tags:
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TV ADS: BMW Defining innovation.

1 comments Published streda, augusta 30, 2006 by Michal Pastier.


New TV commercial for BMW. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation.

Some people still thinks that BMW is just trying to piggyback on his genuis.

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Print: Virgin Money Blingola

0 comments Published by Michal Pastier.



Agency: Black River Football Club, South Africa
Creative Director: Ahmed Tilly
Art Director: Nicole Cohen
Copywriter: Spike Kunene


via

Print: Restonic mattresses

0 comments Published utorok, augusta 29, 2006 by Michal Pastier.


Copy: “Really comfortable mattresses”

Agency: FCB South Africa
Client: Restonic

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Print: Renault Clio

0 comments Published by Michal Pastier.




You look better in prints from Lowe.

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Print: MTV Remeber Today

2 comments Published pondelok, augusta 28, 2006 by Michal Pastier.



Click to enlarge. Funny wording.
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Print: Bodybuilding

0 comments Published nedeľa, augusta 27, 2006 by Michal Pastier.

Copy:
Build the body you want.
The fitness equipment specialists.
Workout World

Agency: Born & Butter
Creative Directors: Rodd Chant, Cameron Hearne
Writers: Rodd Chant, Cameron Hearne
Art Directors: Cameron Hearne, Rodd Chant
Photographer: Sean Izzard

Tech Tags:
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Print: Tropical Cheddar Cheese!

0 comments Published by Michal Pastier.



What the...

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Ambient: This is just a duplicate

0 comments Published by Michal Pastier.



This work for Amnesty International Mannhein (Germany) is made by the artist Christian Schönwälder, was shown in the Mannheim Museum of Modern Art and won gold in Cannes this year in the category Lions Direct.
Agency: Ogilvy Frankfurt

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TVADS: Guide to the Rangers

0 comments Published piatok, augusta 25, 2006 by Michal Pastier.


Bobby Granger's funny guide to the Rangers with Jaromir Jagr.

Guerilla & Viral: Ball made of a bulk of jeans

0 comments Published by Unknown.




Calvin Klein Jeans

Visitors watch a two-ton ball made of a bulk of jeans in an exhibition center in Xiamen, east China's Fujian province July 13, 2006. The exhibition is themed " Fashion Slave" and every visitor has the chance to capture 5,000 yuan (US$625) cash reward if he or she works out how many jeans constitute the ball.

Via.

TV ADS: Scruff hardware

1 comments Published by Unknown.


Selfpromo, based on "Sex Sells" creativity, but well art directed. I would say, pretty long AD.
Watch this video here.

Copy: "Scruff Hardware - It´s gonna get dirty."

TVADS: SVETER

0 comments Published štvrtok, augusta 24, 2006 by Michal Pastier.

Respect APP rules! Vyborný dabing.
agentúra: Respect APP
copywriter a creative director: Ondrej Štefánik
artdirector: Yolka Marcela Udičová, Robert Slovák
grafika: Vlado Korček
réžia: Marián Čembický
animácia Ing. Výrostko

PS: Ak sa aj vašej agentúre niečo podarilo, pošlite nám to na AdArenu.

Ambient: Arrive Alive

0 comments Published by Michal Pastier.


Nice ad from Arrive Alive, South Africa’s Road Safety Information.

Tech Tags:

via

Print: Post It

0 comments Published by Michal Pastier.

Click to enlarge this smart print.

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TV ADS: New spot for Nike Skateboarding

0 comments Published by Michal Pastier.

Nike SB with Paul Rodriguez Commercial And making of

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Print: Amnesty International by Hungary

0 comments Published by Michal Pastier.

Copy:"See more clearly"
Client: Amnesty International, Hungary
Creators:
- Amnesty "Eye Chart": Miklos Medvigy; Lukasz Brzozowski; Chris Hill; Rodrigo Fernandes; Milos Ilic (CD)
Year: 2006
Agency: DDB Budapest

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Guerilla & Viral: "Waiting Violence"

0 comments Published streda, augusta 23, 2006 by Unknown.


One of the "better clients". I can imagine expanding of this campaign to another new media.

Message: "Violence can be waiting for you anywhere."

Others: In the name of love..

2 comments Published utorok, augusta 22, 2006 by Unknown.

"Adarena - Sex Sells " everyday moments..

Print: BloodBuster

0 comments Published by Unknown.




Bloodbuster, an Italian site for ‘B Movies’ came up with a pretty disgusting campaign to promote their site and movie archives.

Copy: “You Can’t Please Everyone. BloodBuster, Movies from B to Z”

Via

Guerilla & Viral: Headache?

0 comments Published by Unknown.

We’ve seen outdoors like this before, remember Superman lamps?
Nice work by TBWA\SMP.

Copy: “Ibuprofen Advil. More Powerful Than Pain.”

Via

Print: Underwear clothes

0 comments Published by Unknown.


Copy: "Expect the unexpected!"

Via

Print: Nokia N-GAGE

0 comments Published pondelok, augusta 21, 2006 by Unknown.



Copy: “Take on anyone. Anywhere.”

Via

Print: BOOSTER

0 comments Published nedeľa, augusta 20, 2006 by Michal Pastier.


WinDose is a natural body booster from Belgium. The first ad is titled 'forest' and the second 'mountain'.

Client: WinDose (Api-Ar) >> Agency: Ogilvy Belgium >> Account: Claire Van der Linden >> Creative Director: Phil Van Duynen >> Copywriter: Serge Audino >> Art Director: Philip Schiebold >> Photographer: Alison Anselot, Alex Telfer >> Media: Magazines, Posters & POS
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Outdoor: ARMY BROCHURE

1 comments Published by Michal Pastier.

Very nice outdoor for Army Special Forces.

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Ambient: Rox eye-masks

0 comments Published piatok, augusta 18, 2006 by Michal Pastier.


To promote ROX, an energy drink, people were given eye-masks to put while asleep while open eyes were printed on the outside giving an appearance that the person is wide-awake! These masks were distributed among fast long distance trains, buses and at airports across Berlin.

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Print: Vespa Spring

0 comments Published štvrtok, augusta 17, 2006 by Michal Pastier.







Agency: Dentsu, Toronto, Canada >> Creative Catalyst: Glen Hunt >> Copywriter: Glen Hunt >> Art Director: Deborah Prenger >> Artist: Boris Matas >>

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Online: YoungGuns WEB

0 comments Published by Michal Pastier.


Check out this funny microsite for the YoungGuns! Enjoy.

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Guerilla: Everything’s a race

1 comments Published by Michal Pastier.



Funny toiletvertising for The Horses - Horse Racing Alberta, Canada.

Copy: Everything’s a race.

Agency: Ogilvy Calgary
Creative Director: Phil Copithorne
Art Director: Jonathan Jungwirth
Copywriter: Jarrod Banadyga

Tech Tags:
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