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Ambient: Air India Expres by Mudra!

Published štvrtok, decembra 14, 2006 by Michal Pastier | Post to a Friend

A new guerilla idea to promote air travel on Air India by Mudra Communications. To take the message of how cheap/inexpensive air travel has actually become, Interstate buses were plastered with posters of Aeroplane Windows. The actiivity was aimed at people across bus stops, bus terminals, motorists and crawling traffic in cities!

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