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TV ADS: Dove evolution

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"next time you think 'i wish i looked like her' remember that she doesn't even look like her."
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove (part of the Self-Esteem Fund).

Ogilvy Toronto. Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk. Directed by Tim Piper (treatment and post production) and Yael Staav (live action) from Reginald Pike. Our thanks to Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.

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