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Print: Psychosiphobia

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Coast Mental Health is a non-profit organization in Vancouver that helps
people with mental illness reintegrate into society. Agency Grey Northwest decided to
take this issue head on by challenging Joe Public to visit the psychosiphobia website and discover that their own irrational phobia is doing harm and that it is they that have a problem to overcome.

Client: Coast Mental Health
Agency: Grey Northwest
Creative Director: Craig Redmond
ACD/ Art Director: David Wong
Interactive Art Director: Andrew McKinley
Copywriter: Mike Leger
Producer: Dennis Isaacson
Photographer: Robert Kenny

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