<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-6624824622041787072', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>



Outdoor: Viral outdoor sticker campaign


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...






The viral campaign's objective is to raise the level of consumer awareness about the quality of outdoor advertising in a city. The idea of the campaign - members of the public put stickers on advertising posters with their personal opinions about the quality of the ad. It's started in Berlin by Xgeronimo (author of concept) and continued on the streets of Seoul by Rebelbaby. (design)
Pics are from Seoul, october 2006.

We :) this ad!

AdArena related links:
Click here to see all OUTDOOR ADS.
Click here to see all OCTOBER POSTS.
Click here to see all PREVIOUS MONTH posts.
Click here to see all MARKETING POSTS.


0 Responses to “Outdoor: Viral outdoor sticker campaign”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 



Web AdArena


Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com