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Outdoor: Viral outdoor sticker campaign


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The viral campaign's objective is to raise the level of consumer awareness about the quality of outdoor advertising in a city. The idea of the campaign - members of the public put stickers on advertising posters with their personal opinions about the quality of the ad. It's started in Berlin by Xgeronimo (author of concept) and continued on the streets of Seoul by Rebelbaby. (design)
Pics are from Seoul, october 2006.

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