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Social: Üben Sie mal Toleranz

Published nedeľa, septembra 03, 2006 by Michal Pastier | Post to a Friend

Mostly 'normal' people didn't know how to behave when meeting mentally handicapped humans. Usually it is based on ignorance and uncertainty. So we normal people had to exercise how to behave. That's what this campaign from the german organisation Lebenshilfe is about.

Every part of the campaign shows one lesson: Smile back (Zurück lächeln), Do not stare at (Nicht anstarren) or Find similarities (Ähnlichkeiten finden).
The main copy: Üben Sie mal Toleranz: Pratice tolerance.

Agency Kolle Rebbe ( thanks to great blog Houltust)

advertising blog print campaign marketing strategy ads advertising+agency commercial advert social

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