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Online: Google / Saturn Retail Video Ad

Published streda, septembra 27, 2006 by Michal Pastier | Post to a Friend

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Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency ... all » known for offbeat creative work, on a project for one of the agency’s largest clients, the Saturn division of General Motors.

The project begins just now with a test of a campaign for Saturn, bundling together several Google products and services like clickable video clips, the Google Earth satellite mapping tool and geographic finding of computer users.

Visitors to a variety of Web sites in six cities around the country that are home to 22 Saturn dealerships will see what look like typical banner ads for Aura, a new Saturn midsize sedan. Clicking on an ad will produce a view of the earth that zooms in on the dealership nearest to the computer user.

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