Print: The Truth
Published piatok, augusta 04, 2006 by Radovan Grežo | Post to a Friend
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In 1995 a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan "Project SCUM: Sub Culture Urban Marketing."
thetruth.com
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In 1993, the Supreme Court decided that an inmate could sue a prison claiming that exposure to his cellmate's second hand smoke could constitute cruel and unusual punishment.
thetruth.com
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Tobacco kills more Americans than auto accidents, homicide, AIDS, drugs and fires combined.
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Agency: Crispin Porter + Bogusky, Miami, USA
Creative Director: Ron Lawner, Pete Favat, Alex Bogusky, John Kearse, Tom Adams
Copywriter: Marc Einhorn
Art Director: Mike Costello
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Interesting stuff! Speaking of, have you seen the new ad campaign they have out? Here are the videos: http://www.whudafxup.com/home.cfm?Page=Tv Some other fun stuff on that site too worth checking out.