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Print: The Truth


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copy:
truth found
In 1995 a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan "Project SCUM: Sub Culture Urban Marketing."
thetruth.com


copy:
truth found
In 1993, the Supreme Court decided that an inmate could sue a prison claiming that exposure to his cellmate's second hand smoke could constitute cruel and unusual punishment.
thetruth.com



copy:
truth found
Tobacco kills more Americans than auto accidents, homicide, AIDS, drugs and fires combined.
thetruth.com


Agency: Crispin Porter + Bogusky, Miami, USA
Creative Director: Ron Lawner, Pete Favat, Alex Bogusky, John Kearse, Tom Adams
Copywriter: Marc Einhorn
Art Director: Mike Costello

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1 Responses to “Print: The Truth”

  1. Anonymous Rick 

    Interesting stuff! Speaking of, have you seen the new ad campaign they have out? Here are the videos: http://www.whudafxup.com/home.cfm?Page=Tv Some other fun stuff on that site too worth checking out.

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