<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-5866763209364219966', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

New Media: Ketchup Mines

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

Ketchup sachets were inserted into magazine ads to demonstrate the horrific everyday nature of living in a landmine affected country. When the sachet is opened the foot is severed and ketchup pour out. The Campaign Against Landmines messages on the back of the sachet is also printed on the page.

Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston, Matthieu Elkaim
Art Director: Emmanuel Bougneres


0 Responses to “New Media: Ketchup Mines”

Leave a Reply

      Convert to boldConvert to italicConvert to link


Web AdArena

Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com