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New Media: Ketchup Mines


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Ketchup sachets were inserted into magazine ads to demonstrate the horrific everyday nature of living in a landmine affected country. When the sachet is opened the foot is severed and ketchup pour out. The Campaign Against Landmines messages on the back of the sachet is also printed on the page.

Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston, Matthieu Elkaim
Art Director: Emmanuel Bougneres

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