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Guerilla & Viral: LOST - CANNES GOLD LION

Published štvrtok, júla 06, 2006 by Michal Pastier | Post to a Friend

LOST: CANNES GOLD LION
Date: 2006 06 21
Time: JUST AFTER THE AWARD SHOW
LOCATION: MSN BEACH PARTY

Advertising agency Farfar lost the gold lion that they just won at the advertising festival in Cannes.

"If you help me find the lion I’ll give you $1000. No questions asked. Just return something resembling a golden Cyber Lion and I’ll happily hand you a thick wad of cash. "

Viral creativity to promote their award, or true?

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