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Advergame: Try to pull the perfect Stella Artois

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The web advergame called Letranger, was created by Lowe Worldwide and invites visitors to the classic bar set somewhere in the France, to try to pull the perfect Stella Artois. There are nine distinctive steps in the so called "pouring ritual"...click here and enjoy. Great.

This is the first ever global digital ad campaign for the brand.


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